Making the Right Ecommerce Platform Choice: Shopify vs BigCommerce
Update – August 1, 2025: The story gets more interesting with the announcement of Commerce.com from BigCommerce. Read our take to see how this might impact your decision on Shopify vs BigCommerce. Choosing an ecommerce platform impacts everything about your business — from daily operations to long-term growth potential. While BigCommerce and Shopify lead the […]
Using AI to Optimize Ecommerce Search: Beyond Basic Product Discovery
Site search might seem like a solved problem. After all, if Google can understand complex queries, why can’t your ecommerce site? The reality is that most online stores are still stuck with search functionality that barely understands basic keywords, let alone customer intent. While everyone’s talking about AI, let’s cut through the hype and look […]
Beyond A/B Testing: AI-Powered Experience Optimization
Traditional split testing served us well, but now ecommerce demands more sophisticated optimization. AI transforms how businesses improve user experiences, moving from simple A/B comparisons to dynamic, personalized optimization at scale. This evolution isn’t just about faster testing – it’s about fundamentally reimagining how we approach customer experience optimization. The Limits of Traditional Testing Basic […]
Future-Proofing Your Store: How Shopify Empowers Growth in 2025 and Beyond
The ecommerce landscape is changing faster than ever, and staying competitive means embracing technology that evolves with your business. Shopify, with its commitment to innovation and scalability, has become the go-to platform for brands looking to future-proof their stores. Whether you’re scaling a startup or an established enterprise, Shopify’s tools and infrastructure can help you […]
We Tried OpenAI Operator—Here’s What Ecommerce Brands Need to Know to Succeed in the Age of AI Shopping Agents
The way consumers shop online is rapidly changing. This time, the shift isn’t about new payment methods, flashy website redesigns, or social commerce trends. It’s about AI shopping agents, like OpenAI Operator, that are starting to do the shopping for customers. We predicted way back in 2023 that AIs would start shopping for people, and […]
Is Your Ecommerce Website Leaving Money on the Table? How to Improve Website Conversion Rates
In today’s fast-paced digital world, having an ecommerce website that attracts visitors is only half the battle. The real challenge lies in converting those visitors into paying customers, and there are a myriad of factors fighting against you including incredibly short attention spans, competitor promotions, and even your own website. If your website isn’t performing […]
Ensuring New Websites are ADA Compliant
Isn’t it amazing how integrated the internet and everyday experiences have become? Storefronts and restaurants, even those that are still seen as mostly brick-and-mortar locations, have seen the line between their digital presence and physical location blur. This new age of connectivity has made shopping, getting services, and making financial decisions easier than ever. At […]
Google Merchant Center Overview: Optimizing Your Free Google Shopping Listings
As an ecommerce vendor, you know the importance of optimizing your product information to climb the ranks in search engine results pages (SERPs). But what you might not know is that there’s a super-easy way to optimize data across all your Google platforms at once. And doing so can instantly put your product listings at […]
Guide to CRO: How Implementing Simple A/B Tests Can Accelerate Your Ecommerce Sales
Whether it’s encouraging add-to-carts, boosting email signups, or gaining product reviews, increasing conversions is the key to growing your ecommerce business. That means you need to constantly make changes that encourage consumers to take action or remove the obstacles that keep them from doing so. But every change you make carries a risk. Will redesigning […]
SEO Tips for Shopify Sites: Guide to Getting Your Shop Found Online
Shopify is the one of the most popular ecommerce platforms for online shops today, and for good reason. Its interface is simple to use and helps retailers showcase their inventory online easily. But once your Shopify site is launched, how do potential buyers find you through Google? In this guide, we will go over some […]