We Tried OpenAI Operator—Here’s What Ecommerce Brands Need to Know to Succeed in the Age of AI Shopping Agents
The way consumers shop online is rapidly changing. This time, the shift isn’t about new payment methods, flashy website redesigns, or social commerce trends. It’s about AI shopping agents, like OpenAI Operator, that are starting to do the shopping for customers. We predicted way back in 2023 that AIs would start shopping for people, and […]
Is Your Ecommerce Website Leaving Money on the Table? How to Improve Website Conversion Rates
In today’s fast-paced digital world, having an ecommerce website that attracts visitors is only half the battle. The real challenge lies in converting those visitors into paying customers, and there are a myriad of factors fighting against you including incredibly short attention spans, competitor promotions, and even your own website. If your website isn’t performing […]
Ensuring New Websites are ADA Compliant
Isn’t it amazing how integrated the internet and everyday experiences have become? Storefronts and restaurants, even those that are still seen as mostly brick-and-mortar locations, have seen the line between their digital presence and physical location blur. This new age of connectivity has made shopping, getting services, and making financial decisions easier than ever. At […]
Google Merchant Center Overview: Optimizing Your Free Google Shopping Listings
As an ecommerce vendor, you know the importance of optimizing your product information to climb the ranks in search engine results pages (SERPs). But what you might not know is that there’s a super-easy way to optimize data across all your Google platforms at once. And doing so can instantly put your product listings at […]
Guide to CRO: How Implementing Simple A/B Tests Can Accelerate Your Ecommerce Sales
Whether it’s encouraging add-to-carts, boosting email signups, or gaining product reviews, increasing conversions is the key to growing your ecommerce business. That means you need to constantly make changes that encourage consumers to take action or remove the obstacles that keep them from doing so. But every change you make carries a risk. Will redesigning […]
SEO Tips for Shopify Sites: Guide to Getting Your Shop Found Online
Shopify is the one of the most popular ecommerce platforms for online shops today, and for good reason. Its interface is simple to use and helps retailers showcase their inventory online easily. But once your Shopify site is launched, how do potential buyers find you through Google? In this guide, we will go over some […]
Why Your Ecommerce Site Needs a Technical SEO Strategy
In today’s world, having a website for your ecommerce business is a necessity. However, just having a website isn’t enough. You need to ensure that your website is visible to your target audience, and that’s where search engine optimization (SEO) comes in. Technical SEO is an essential component of any ecommerce site’s SEO strategy. In […]
How AI is Disrupting Ecommerce and What You Should Do About It
AI has been quietly making leaps and bounds for years now – you just didn’t notice it. Remember IBM Watson on Jeopardy? Over a decade ago, people were wowed by the fact that a supercomputer with a language model could beat some of the longest tenured Jeopardy superstars. The interest faded though, because nobody had […]
AI on the Rise: How SEO & Content Will Be Impacted
It’s an exciting time in the world of SEO and digital marketing. If you haven’t heard, a new artificial intelligence (AI) tool called ChatGPT, has taken the world by storm since its release last November. It’s an online chat tool that can have full human-like conversations. What’s most impressive is that it can generate long-form content, […]
Google Analytics 4: What You Need to Know and How to Prepare
On July 1, 2023, Google will officially launch its new analytics platform, Google Analytics 4. There’s still time for you to set your account up and prepare for success. Learn more in our guide below. What is Google Analytics 4? Google Analytics 4 (GA4) is a brand-new version of Analytics. It was launched in […]
