The CRO Science of Microcopy: One Word, Real Money
Not all conversion gains come from big projects. Sometimes, a single word can drive measurable impact. This is the science of microcopy, the small bits of language that guide users and shape their perception. Why Language Matters Language influences how people feel, and in ecommerce, that feeling drives behavior. Words like “Add to Cart” may […]
The PLP and Search CRO “Speed Stack”
If your ecommerce site needs a conversion boost but you are not ready for a major overhaul, focus on smaller areas with high intent. Product listing pages (PLPs) and onsite search are often overlooked, yet they are some of the most efficient places to test. Why PLP and Search Changes Drive Fast Results PLPs […]
Speed Over Perfection: How Micro‑Experiments Compound Ecommerce Growth
If your conversion roadmap keeps waiting for “perfect,” you’re donating revenue to competitors. The fastest‑growing ecommerce teams ship small, safe, and fast experiments. Then they implement the winners without delay. When I run conversion rate optimization (CRO) sprints, four rules drive outcomes: Iterate Rapidly: The longer you take to pick a test and stand it […]
BigCommerce Unveils “Commerce”: Why This New Parent Brand Matters for E‑Commerce
Yesterday, BigCommerce dropped a major announcement that has the e-commerce world buzzing. BigCommerce, Feedonomics, and Makeswift have united under a new parent company called Commerce
Five Great Apps to Improve Your BigCommerce Storefront
Search is changing—and fast. What once felt like a predictable playbook of keywords, rankings, and blog posts is now a dynamic, AI-fueled ecosystem that’s rewriting the rules of visibility and engagement. For e-commerce brands, especially those who rely on organic search to capture and convert high-intent buyers, these changes are both a challenge and a […]
The Future of Organic Search in an AI World: What E-Commerce Brands Need to Know
Search is changing—and fast. What once felt like a predictable playbook of keywords, rankings, and blog posts is now a dynamic, AI-fueled ecosystem that’s rewriting the rules of visibility and engagement. For e-commerce brands, especially those who rely on organic search to capture and convert high-intent buyers, these changes are both a challenge and a […]
5 Killer BigCommerce Features for Enterprises
Introduction When it comes to enterprise ecommerce, choosing the right platform can make or break your online success. BigCommerce is an ecommerce platform known for its robust capabilities, extensibility, and enterprise-friendly features that help large online stores thrive. Many businesses often compare BigCommerce vs Shopify when evaluating scalable solutions for growth. Both platforms offer a […]
WooCommerce to BigCommerce Migration: 5-Step Process
Migrating your eCommerce website from WooCommerce to BigCommerce is a significant undertaking for any growing business. WooCommerce is a solid platform for start-ups and small stores, but as your business expands you might require more robust features and scalability than WooCommerce offers. BigCommerce, a SaaS eCommerce platform, comes with powerful built-in features, high performance, and […]
BigCommerce Cost Reduction: Lower Your Total Cost of Ownership with SaaS
Running an online store on a custom .NET or legacy platform can drain your budget with hidden expenses. Every new feature requires extensive development, and every security update or server issue demands your IT team’s attention. If you’re concerned about your eCommerce platform’s total cost of ownership (TCO), it may be time to consider a […]
Making the Right Ecommerce Platform Choice: Shopify vs BigCommerce
Update – August 1, 2025: The story gets more interesting with the announcement of Commerce.com from BigCommerce. Read our take to see how this might impact your decision on Shopify vs BigCommerce. Choosing an ecommerce platform impacts everything about your business — from daily operations to long-term growth potential. While BigCommerce and Shopify lead the […]