Customer Data Platform (CDP) Implementation

At LimeLight, we help ecommerce brands unify customer data from every channel and platform into one centralized, actionable system. A Customer Data Platform (CDP) doesn’t just store data. It makes it usable across your entire martech stack.

We implement CDPs that give you a single source of truth for customer profiles, behavior, and engagement, powering smarter campaigns, deeper personalization, and better business decisions.

Why CDP Implementation Is a
Game-Changer for Ecommerce

Disconnected systems lead to disconnected experiences. A CDP bridges that gap, giving you a complete picture of your customers so every click, campaign, and conversion is based on real insight.

Unify Data Across Platforms

Consolidate data from Shopify, Klaviyo, Meta, Google Ads, GA4, customer service platforms, and more into one customer record.

Enable Real-Time Personalization

Serve relevant content and product recommendations based on unified behavior and attributes across devices and channels.

Improve Segmentation & Targeting

With centralized data, segmentation becomes more accurate, more dynamic, and more impactful.

Power Smarter Decisions

Connect marketing efforts to outcomes by tying every action back to the customer record, not just channel metrics.

What We Solve

Most ecommerce brands are sitting on a goldmine of fragmented data. We solve the real pain points that prevent brands from using their data to its full potential.

Siloed Tools & Disconnected Systems: Your data lives in five places and doesn’t talk to each other. We connect it all through a CDP.

Manual Segmentation & Workarounds: You’re relying on static lists and exports to build audiences. A CDP automates that process based on real-time behavior.

Attribution Confusion: Which channel drove the sale? With centralized data, you get a holistic view of customer journeys and performance.

Limited Personalization: Without unified data, your messaging is generic. With a CDP, it becomes timely, contextual, and relevant.

Our CDP Implementation Framework

We tailor CDP strategy and integration to your business model, team structure, and growth goals.

Discovery & Tech Stack Assessment

We evaluate your current systems, customer data sources, and marketing use cases to determine the right CDP approach.

CDP Selection & Integration Planning

We help you choose the right platform based on scale, use cases, integrations, and internal bandwidth.

Data Mapping & Unification

We define what customer data should flow into your CDP and create the structure to unify identities, behaviors, and attributes.

Platform Integration & Testing

We implement the CDP across your martech ecosystem, ensuring accurate data syncs, user permissions, and performance tracking.

Activation & Use Case Enablement

We help your team use the CDP to power segmentation, personalization, lifecycle campaigns, and cross-channel measurement.

Why Choose LimeLight for
CDP Implementation

Ecommerce-First Strategy

We specialize in helping ecommerce brands make sense of their data and connect it to meaningful outcomes like conversion, LTV, and retention.

Full Martech Integration

We don’t stop at strategy. We connect your CDP with Shopify, Klaviyo, Meta, GA4, customer service tools, and beyond.

Real-Time Personalization Readiness

CDP implementation sets the stage for smarter triggers, better content, and more responsive campaigns.

Built for Action, Not Just Storage

We ensure your CDP doesn’t just collect data but activates it across channels to drive performance.

Proven Success Stories from Our Clients

Case Study

Martin Dingman

With attribution, segments, and triggers aligned across Meta, Google, and Klaviyo, Martin Dingman saw a 127% increase in year-over-year revenue during BFCM.