Adidas Combat Sports
How a WooCommerce to Shopify migration boosted performance and prepared the brand for peak season success
The ask
Adidas Combat Sports needed to migrate its ecommerce platform from WooCommerce to Shopify before the Black Friday shopping season. With a poorly performing current site plagued by technical issues, slow load times, and difficult product management, they needed a partner to execute a platform migration within a tight 10-week timeline while improving the overall user experience.
Ecommerce platform migration
UX/UI design
Custom theme development
Data migration
Product template creation
Visual merchandising
Klaviyo integration
Analytics & reporting
By the numbers
+127%
in YoY revenue lift
+71%
in YoY orders
+26%
in YoY conversion rate
Where innovation meets combat sports
As a division of the iconic Adidas brand, Adidas Combat Sports brings the power of the three stripes to martial arts, boxing, and combat fitness. From the ring to the mat, they combine technical excellence with style, creating equipment that serves professional fighters and fitness enthusiasts.
The Solution
We approached this challenging migration through a carefully structured five-sprint process, completed over 10 weeks. Breaking from conventional wisdom that advised against pre-Black Friday migrations, we executed this transition to position Adidas Combat Sports for enhanced holiday season performance.
Strategic Approach
Our process was built on:
- Weekly stand-ups to ensure accountability
- Regular presentations to show progress
- Comprehensive data mapping and template creation
- Rapid data import to enable immediate development work
Comprehensive data mapping
We developed an extensive mapping system that served as the project’s foundation. Every WooCommerce plugin and feature was carefully analyzed and matched to its Shopify counterpart, ensuring no functionality would be lost in the transition. This included a cost analysis of new apps and integrations, giving Adidas Combat Sports transparency in their technology investment.
We created product templates that mapped fields and attributes from the old system to the new one, along with automated versus manual migration requirements. The mapping extended to category structures and filtering systems, ensuring a seamless transition of the entire product catalog.
Custom theme development
Our development team executed customizations to create a unique and optimal shopping experience. We personalized the shopping experience on product pages using dynamic images that update as customers shop product options. We also crafted custom filter swatches that provide visual representations of product variations, particularly effective for their combat gear color combinations.
Customized product detail pages prioritize key product information and create a more intuitive shopping experience. Additionally, we optimized category pages to improve product discovery and implemented a more sophisticated banner system that supports the brand’s visual identity.
Visual merchandising enhancement
Our visual merchandising strategy focused on elevating the brand’s presentation. We rethought their banner implementation, moving away from static, text-embedded images to a dynamic system, and added Custom product swatches to provide visual differentiation between product variants and improve the shopping experience.
The filtering experience was enhanced with visual indicators that match product aesthetics, making product discovery more intuitive. All product imagery was optimized for both performance and visual impact, creating a premium shopping experience that better reflects the brand’s market position.
