Pinterest Marketing Tips for Ecommerce Sites in 2024
When it comes to social media marketing, most experts recommend focusing on just two or three platforms. As the world’s largest social media platform, Facebook is an obvious choice. Most brands then fill in the gaps with popular sites like Instagram, TikTok, and X. And way down the list – with 445m users to Facebook’s […]
It’s Time to Split Your Strategies on Instagram
If we were to ask you to name the most popular social media platforms for marketers, what would your list be? It would probably include Facebook, Instagram, TikTok, Twitter (errr…X?) and maybe YouTube, Snapchat, Pinterest, Reddit or Threads, depending on the organization. Very rarely, if ever, does Stories get listed as a standalone platform. Why? […]
How to Create a Content Calendar
Creating a content calendar is an essential component of any effective ecommerce marketing strategy. A content calendar allows you to plan and organize your content marketing efforts, ensuring that you consistently deliver relevant and engaging content to your target audience. Here, we’ll show you a step-by-step guide on how to create a content calendar for […]
Tips for Developing an Effective Social Media Content Strategy
Social media is an integral part of any brand strategy. With 4.62 billion people using social media, brands that create and share content on these platforms have a better chance of cashing in and reaping the benefits. There are many reasons to make the most of social media platforms. Not only do they help you […]
Using Brand Advocates to Make Social Media Work for Your Brand
The importance of using social to connect with your audience Social media is often the first place customers go to rave or rage. It’s their closest, yet most indirect connection to the brand. In this blog, we’re going to focus on the brand advocates, or ‘fans’ – those that rave about your brand on social […]
3 Keys to Standing Out on Social Media
Imagine you’re at a conference. You’re attending a panel discussion on the power of metrics and analytics. The speakers start walking onto the stage, and they’re all dressed very professionally, very formal. They could be speaking at a conference or attending a gala. You can already picture them. They look the part. They look successful. They […]
Is Your Social Media Strategy Working?
When planning and executing a social media strategy for your brand, it’s important to keep in mind the various ways of measuring success. With both organic and paid social content, there are many ways to determine whether or not your social media presence is helping you achieve your company’s strategic goals. Some of these measures […]
Lifestyle Brands: A Guide to Social Media Marketing
Social media platforms and social media strategy have provided marketing teams from companies of all shapes, age, sizes and industries the power to run successful, finance-friendly marketing campaigns. With Facebook, Twitter and Instagram, you don’t need a million-dollar budget – but you do need creativity and to know your audience. This is something that plays […]
Influencer Marketing for Lifestyle Brands: A Helpful Guide
Influencer marketing can be a particularly successful channel for lifestyle brands, whose aim is to symbolize the aspirations and values of their target audience. Lifestyle brands want to create a brand subculture and become part of their consumers’ way of life, and this can be more achievable using influencers rather than through direct forms of […]
