How Free, Fast, and Sustainable Delivery Can Boost Your Ecommerce Business
Today’s consumer expects more. Since the pandemic, there’s been a boom in online shopping and companies both big and small have started to up their game to stand out from the crowd. Global ecommerce giants such as Amazon have increased customer expectations by improving the availability and speed of online purchases. The modern day consumer […]
The Benefits of Customer Retention Over Acquisition for Ecommerce Business
While many businesses get caught up in the cycle of growth and trying to attract new customers, they run the risk of overlooking one of the most important strategies for sustainability – customer retention. The challenge of attracting new customers Catching the eye of new customers is tricky. With rising competition in the online world […]
How to Exceed New Customer Expectations in Ecommerce
With the rise of ecommerce over the last few years, customers are turning to the online world to fulfill their needs. With a global marketplace and a multitude of online options, ecommerce businesses need to look at how they can go above and beyond when it comes to meeting customer needs. From a clear website […]
Why You Should Use Omnichannel Strategies in Your Ecommerce Business
You want your customers to have a seamless, swift, and even therapeutic experience when they’re dealing with your ecommerce business. That’s why you should look to create an omnichannel experience. By adopting an omnichannel approach you can build brand loyalty, keep your customers coming back, and have them share their positive reviews with friends and […]
How to Nurture Your Loyalty Program Audience
Building and nurturing a loyalty program is important for ecommerce companies looking to incentivize repeat custom. By rewarding loyal customers, you aren’t just making them feel valued, you’re also likely to reap the rewards. The average repeat customer spends 67% more in months 31-36 of a relationship with a business compared with the first six […]
How to Optimize Your Ecommerce Customer Journey for Success
The old adage that it’s about the journey and not the destination certainly applies when it comes to looking at your ecommerce customer journey. Creating a seamless experience for your customers leads them into your world, inspiring and engaging them with relevant and worthy touchpoints along the way, and ultimately reaching the end goal of […]
Helping a B2B Company Generate Leads through their Ecommerce Site
Not all ecommerce is created equal. Whether you’re a cost-per-good (CPG) retailer, a drop-shipping store, or whether you’re a made-to-order custom shop makes a significant difference in the problems you need to solve for your customers. One of LimeLight Marketing’s clients falls into this latter category, and they came to us with a problem they […]
How to Prepare a Personal Gift Guide for Your Audience
With the holidays on the horizon, ecommerce brands should be aligning their content to make the most of potential conversions. From seasonal blog content to a festive social media calendar, holiday emails waiting to fly into your customers inboxes, and any ads you have ready to go – ‘tis the season! But for ecommerce brands […]
How & Where to Allocate Budget For Ecommerce Marketing
Ecommerce marketing budgets should prioritize channels with measurable ROI — like SEO, paid media, and email automation. Balancing brand awareness with conversion-focused spend maximizes both short- and long-term growth.
The Ecommerce Customer Journey: What it is & How to Map it
We’ve all heard the age-old adage that it’s not the destination but the journey that matters. In ecommerce, it may be the destination that drives the journey (because you want to convert leads into sales) but understanding the path consumers take to purchase your product or service is essential. Ecommerce has steadily been growing at […]