Insights

Recent insights.

Ideas, practical lessons and perspectives from the people doing the work.

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Published on September 29, 2025
What’s Working in Paid Media: Creative Cadence, First‑Party Data, and Automation for Ecommerce Growth
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Published on September 26, 2025
The CRO Science of Microcopy: One Word, Real Money
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Published on September 26, 2025
The PLP and Search CRO “Speed Stack”
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Published on September 24, 2025
Speed Over Perfection: How Micro‑Experiments Compound Ecommerce Growth
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Published on August 20, 2025
The eCommerce Marketer’s Guide to Connecting Customer Data to Meta & Google Ads
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Published on August 20, 2025
8 High-Converting Personalized Campaigns That Boost Revenue Using Zero & First-Party Data
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Published on August 20, 2025
8 eCommerce Segmentation Strategies Using Your Own Customer Data
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Published on August 1, 2025
BigCommerce Unveils “Commerce”: Why This New Parent Brand Matters for E‑Commerce
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Published on June 17, 2025
2026 Paid Media Trends for Ecommerce Growth
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Published on June 16, 2025
LimeLight Marketing + SCAYLE: A New Era of eCommerce Starts Here
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Published on June 2, 2025
Migrating to BigCommerce Effectively: Five Key Milestones for a Smooth Transition
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Published on May 23, 2025
The Approach to .NET to BigCommerce Migration
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