Insights

Recent insights.

Ideas, practical lessons and perspectives from the people doing the work.

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Published on June 21, 2026
How to Add Conversational Attributes to Your Google Merchant Center Feed
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Published on June 15, 2026
Google's New Merchant Center Fields for Agentic Commerce
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Published on May 13, 2026
Your Website Wasn’t Built for AI And It’s Costing You Traffic
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Published on April 7, 2026
CRO vs. UX Optimization: Which Impacts Conversions More and Where to Put Your Money in 2026?
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Published on March 30, 2026
The 97% Problem: Why Identity Resolution Is No Longer Optional for Ecommerce Brands
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Published on March 6, 2026
How We Run Campaign Planning at LimeLight Marketing
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Published on March 5, 2026
Clients We’re Not the Right Fit For
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Published on March 4, 2026
What’s It Going to Be Like Working With LimeLight?
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Published on February 27, 2026
Creative Is the New Targeting: What Ecommerce Brands Need to Know About Social Ads in 2026
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Published on February 10, 2026
The Cost of Waiting: What Delayed Marketing Decisions Cost Brands
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Published on February 6, 2026
How Website Support Retainer Hours Actually Work
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Published on February 2, 2026
Why We Often Recommend Starting with Discovery
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