Webinars
Learn from the experts. Grow your ecommerce brand with in-depth sessions on SEO, Paid Media, Analytics, and more.
Upcoming Webinars
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- AI, marketing
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- Social Media
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On-Demand Webinars
Missed a session? Browse our full library and watch at your own pace.
- AI, marketing
AI didn’t just change the tools, it changed how marketing leaders manage, evaluate and lead their teams. Join Brandee Johnson and Kyle Tapper for an honest conversation about how to build, structure, and lead a high-performing marketing team when AI is changing the rules daily.
The pressure on marketing leaders to adapt and evolve is real. You’re expected to do more with leaner teams, adopt tools that didn’t exist a year ago and are changing daily, and still hit growth targets, all while keeping your best people engaged and moving in the same direction.
The leaders navigating this well haven’t mastered AI. They’ve learned how to lead differently and through change.
In this live webinar, LimeLight’s Brandee Johnson and Kyle Tapper get candid about what leading in a world of AI transformation actually looks like: the structural shifts, the hiring recalibrations, and the leadership adjustments that matter most right now.
Who should attend: CEOs, Marketing directors, VPs, and CMOs who are managing real teams and wrestling with decisions about hiring, structure, culture, and how to lead effectively when the landscape keeps shifting.
The reports say you’re winning— but are you?
Discover why every platform claims credit for the same sale and what today’s smartest ecommerce leaders are doing to fix it.
Register for free and learn how to build a measurement framework that finally tells the truth.
Ever checked Google Ads and Meta and thought you were winning—only to realize… maybe you’re not?
You’re not alone. Every platform claims credit for your success — but they can’t all be right.
Join us for a session on the attribution crisis every ecommerce marketer is facing—and the first-party data strategies that actually solve it.
- analytics
Your customer data lives in one place. Your campaigns run in another. And most of the time, they’re not talking to each other.
- AI
Google’s AI Overviews. ChatGPT search. Claude in Chrome. Perplexity. AI shopping agents. The way people find and interact with your business is changing faster than most companies realize, and your website was built for a world that’s disappearing.
Most websites are optimized to rank well, get a click, and convert a visitor. But AI is rewriting that deal. Search engines are answering questions without sending traffic. AI agents are scanning your site for structured data you probably don’t have. And the businesses that don’t adapt will slowly become
invisible, not because they stopped marketing, but because machines stopped recommending them.
In this webinar, we’ll break down what AI actually needs from your website, what’s not working about the way most sites are built today, and the practical changes you can start making now to stay visible in an AI-driven world.
- Social Media
AI has taken the wheel. Now your ad creative is the map.
In 2025, social platforms overhauled their AI to the point where ad targeting settings barely matter. Instead, AI models now thrive on creative—lots of it, and in every form. For ecommerce brands, that means the rules of engagement have changed.
Join us for a candid, strategy-first conversation on how to scale winning paid social campaigns in this new landscape. We’ll unpack what’s working now in Meta, TikTok, and beyond—and how your creative strategy must evolve to keep up.
- marketing
You paid for the traffic. Now it’s time to capture more of it.
Here’s the math most ecommerce brands don’t talk about: 97% of your website visitors leave without ever identifying themselves. Your pop-up is working fine. The conversion rate just has a ceiling.
Identity resolution changed the equation, giving brands a way to capture contact information from anonymous visitors. But the space has evolved fast. New capabilities go beyond email capture, compliance frameworks have matured, and the brands getting the most value aren’t just collecting contacts. They are enriching the data and activating them across channels.
Join us for an educational conversation with our friends at Opensend to discuss where identity resolution stands today, what’s changed, and what’s next.
Hosted By:
LimeLight Marketing and Opensend ,featuring Kyle Tapper, Account Director (LimeLight Marketing) and Tom Rowe, SVP Sales & Marketing (Opensend )