Brand Strategy Guide | LimeLight Marketing

Brand Guide

Brand Strategy Engagements

Crafting a brand strategy that guides your decisions and shapes the perspectives of your brand, setting you apart from the competition, can be tough. Even the best marketers and experienced business leaders often get stuck when it comes to articulating and implementing a brand strategy and all of its integrated parts. We’ve been in your shoes and we’ve developed a process and set of tools to help you overcome this challenge. Our Brand Strategy Engagement helps you discover and articulate your unique value in the market, differentiate from competitors, define a strong brand message, and pull it through all touch points with your brand. If this sounds like something you need, we’d love to talk with you.



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Brand Strategy Deliverables

  • Brand Strategy
  • Brand Messaging
  • Brand Architecture
  • Brand Identity

Components of the Brand Strategy

Competitive Assessment – helps you strategically decide how you position your brand among competitors.

Customer Insight – interviews with internal staff and/or customers to shape your brand strategy.

Buyer Personas – help you understand and articulate who your customers are and what they care about relevant to your business so that you can create value for them.

Brand Attributes – help you define the brand. Used to determine the look, feel, messaging and more.

Pricing and Positioning Strategy – details the place the brand occupies in the market.

Distribution Plan – details how customers will buy from you.

Is a Brand Strategy Right for You?

Let's chat and we'll help you decide.

schedule a discovery call