About The Client
The Architectural Woodwork Institute Quality Certification Program (AWI-QCP) provides a nationwide stamp of approval to woodworkers, architects, specifiers, and contractors in the woodworking industry.
Custom Website Design & Development
AWI-QCP’s former website hadn’t been redesigned in a while. It lacked content and the design and user experience were not aligned to modern consumer expectations. The content management system was lacking and made it difficult for the AWI-ACP team to update. Furthermore, they were investing in a digital marketing and content strategy for the first time, and they needed a website to be a strong digital landing ground for their campaigns. The key metrics for the website were conversions – for project registrations and certified woodworkers.
- Custom responsive web design
- Custom development
- Search engine optimization
- Improved Find A Woodworker capabilities
- Pillar pages
- Content Management System
- Professional copywriting