AWI-QCP Website

AWI-QCP Website

Website by LimeLight Marketing for City of AWI QCP

About The Client

The Architectural Woodwork Institute Quality Certification Program (AWI-QCP) provides a nationwide stamp of approval to woodworkers, architects, specifiers, and contractors in the woodworking industry.

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Custom Website Design & Development

AWI-QCP’s former website hadn’t been redesigned in a while. It lacked content and the design and user experience were not aligned to modern consumer expectations. The content management system was lacking and made it difficult for the AWI-ACP team to update. Furthermore, they were investing in a digital marketing and content strategy for the first time, and they needed a website to be a strong digital landing ground for their campaigns. The key metrics for the website were conversions – for project registrations and certified woodworkers.

Project Scope

  • Custom responsive web design
  • Custom development
  • Search engine optimization
  • Improved Find A Woodworker capabilities
  • Pillar pages
  • Blog
  • Content Management System
  • Professional copywriting

 

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