Interactive Web Design to generate leads
Generate leads through Interactive web design on Shopify
Paul Mueller was launching a new product called Beer Genius — an all-in-one system for brewing beer at a commercial scale. They wanted to develop a microsite that could generate leads by showing potential customers all the features available with the Beer Genius, as well as how the system could be customized to fit their needs and space. A key feature of the site was the integration of a 3D planner that would allow visitors to see how the systems could be configured to fit the specific dimensions of their brewery.
Tap to Tank
With brewery owners as the target audience, we wanted to create a website that speaks directly to their genuine passion for beer and making beer. The challenge was to meet these brewmasters at an emotional level.
We flipped the narrative from what competitors were doing. Instead of talking “tank to tap” we went “tap to tank” leading with the Beer Genius benefit that matters most to the brewmasters – great beer served with ease.
Capture attention, drive engagement
We paired the copy thematic with an idea for interactivity on the website. We started with the homepage where we led with a fun visual tap interaction, where each tap would serve as navigation to different paths of the website. Upon click, the tap appears to pull out like an actual tap, and take the visitor to the page. We wanted to ensure the experience captured attention from the start for increased engagement rates on the subsequent pages.
Bringing it to life
What our
clients say
“We’ve been really happy with the performance so far. Between our September trade show, Instagram, and new microsite we have definitely created more interest and demand. Very cool to see things come together!”
STACY VAUGHN
Product Line Marketing Specialist
PAUL MUELLER
