THE ASK
Paul Mueller was launching a new product called Beer Genius — an all-in-one system for brewing beer at a commercial scale. They wanted to develop a microsite that could generate leads by showing potential customers all the features available with the Beer Genius, as well as how the system could be customized to fit their needs and space. A key feature of the site was the integration of a 3D planner that would allow visitors to see how the systems could be configured to fit the specific dimensions of their brewery.
PROJECT SCOPE
- Provide initial concept for the overall UX & UI of the microsite
- Responsive website design and development using HubSpot CMS
- Create microsite within existing HubSpot account, separate from the main Mueller site
- Setup site build to allow for geographic customization, including translation into multiple languages
- Integrate 3D planning plugin software to the site — the client selected 5D Planner
- Implement lead-generation form to capture visitor info before using the 3D planning tool
