Closing leads
through video
Showing off capabilities through product videos
Lenexa Manufacturing Company (LMC) is a decades-old family-owned and -operated business specializing in manufacturing equipment that bags and slices bakery products. The owner and team build custom machinery based on unique specifications from the ground up. Often, builds take months, and the sales process takes even longer.
LMC targets a niche market of bakeries worldwide. So the client was looking for a way to quickly communicate the value, efficiency, and production of their machines.
- Brand extension
- Video and product focused
- Create product collection consistency
Sales collateral that wasn’t selling
LMC was getting meetings with prospective machine purchasers, but leads were not closing and were going to larger competitor manufacturers. LMC had a suite of sales collateral including a product catalog and product one-sheets, but these weren’t resonating.
Because the machines LMC builds are complex, they’re difficult to explain over the phone, in a brochure, or through a presentation. Competitor manufacturers were able to rest on their history and reputation of machine manufacturing, but LMC needed a visual way to show that they could deliver to spec.
Engage all the senses in the sales process
To show off their capabilities, we partnered with LMC to produce machine demo videos with animated text. The goal of the videos was to show the machines in action while also calling out key features that would drive value for customers. By showing the machines in action, prospects could see the value of the machinery first hand.
Along with their suite of sales collateral, LMC would be primed to close more deals for new and refurbished bakery equipment.
The Process
