Sales collateral that wasn’t selling
LMC was getting meetings with prospective machine purchasers, but leads were not closing and were going to larger competitor manufacturers. LMC had a suite of sales collateral including a product catalog and product one-sheets, but these weren’t resonating.
Because the machines LMC builds are complex, they’re difficult to explain over the phone, in a brochure, or through a presentation. Competitor manufacturers were able to rest on their history and reputation of machine manufacturing, but LMC needed a visual way to show that they could deliver to spec.
Engage all the senses in the sales process
To show off their capabilities, we partnered with LMC to produce machine demo videos with animated text. The goal of the videos was to show the machines in action while also calling out key features that would drive value for customers. By showing the machines in action, prospects could see the value of the machinery first hand.
Along with their suite of sales collateral, LMC would be primed to close more deals for new and refurbished bakery equipment.