THE ASK
Double YOY online revenue
KEY Apparel partnered with LimeLight for digital strategy, eCommerce website optimization, digital marketing, and brand strategy to grow the brand and drive sales. KEY is a lifestyle brand with a 100+ year reputation for durable, feature-rich, value-based workwear.
The approach
The partnership started with deep discovery to understand a 100+ year old brand, its history, goals, and challenges.
KEY had just launched an ecommerce platform that needed to enable customers to purchase quickly and easily online. LimeLight optimized product pages, path to purchase, and enhanced product merchandising for easy browsing and purchasing.
We developed a comprehensive marketing strategy to support the site, including PPC, email marketing, social media, influencer marketing, and SEO. The integrated approach drove traffic to the site, generated online sales, spread brand awareness on social networks like Facebook and Instagram, and scaled their subscriber list.
Remarkable website success
KEY’s digital marketing strategy has propelled the growth of the brand, accelerating their online sales at record rates and expanding their reach to acquire new customers.
By developing a website in the workwear apparel category and implementing an integrated digital marketing strategy, we helped grow KEY’s online orders by 97% YOY and supported the brand’s growth in their wholesale channel.
What our
clients say
“LimeLight has done a great job listening and understanding not only our business and how it works but also the truffles we face. With the LimeLight team, it has always felt like a true partnership. They provide a personal touch. Having someone working side by side with you makes a big difference. It not only enhances their understanding of our everyday challenges but saves time and only because they are in tune with our needs and, in some cases, our critics.”
George Yaghmour
VP Sales & Marketing
KEY Apparel
