THE ASK
Drive smartphone sales with a blended approach
A holistic SEM approach using paid search, discovery, and programmatic ads — plus targeted emails and organic social media — to promote in-store and online sales of smartphones.
THE PROCESS
Create an approach
Russell Cellular runs quarterly digital ad campaigns in conjunction with Verizon OEMs, such as Samsung and Google, promoting their latest smartphones and seasonal savings. Russell Cellular approached us to help develop these quarterly campaigns around acquisition and retention audiences to drive purchases and boost their volume of leads and ultimately, volume of devices sold.
Each campaign involved a comprehensive digital approach using, SEM, paid digital placements, organic social media, and emails to direct potential customers to unique landing pages that allowed us to track the results and connect visitors to the sales funnel.
Create unique landing pages to track leads
We created landing pages for each campaign, with traffic funneled solely from the SEM, social, and email links.
The landing pages included options to buy now (which linked to Verizon.com), download a coupon that could be redeemed at Russell Cellular locations, click to call, and find the nearest store.
