Turning the key to a new
Drive smartphone sales with a blended approach
A holistic SEM approach using paid search, discovery, and programmatic ads — plus targeted emails and organic social media — to promote in-store and online sales of smartphones.
Create an approach
Russell Cellular runs quarterly digital ad campaigns in conjunction with Verizon OEMs, such as Samsung and Google, promoting their latest smartphones and seasonal savings. Russell Cellular approached us to help develop these quarterly campaigns around acquisition and retention audiences to drive purchases and boost their volume of leads and ultimately, volume of devices sold.
Each campaign involved a comprehensive digital approach using, SEM, paid digital placements, organic social media, and emails to direct potential customers to unique landing pages that allowed us to track the results and connect visitors to the sales funnel.
Paid search, display, and discovery placements
To reach the target audiences at each state of their customer journey, we relied on breadth and depth of digital media placements. An omni-channel, full funnel media approach ensured a strong presence when and where potential customers were most likely to engage with the ad placements. Each campaign linked directly to a unique promotional landing page.
Tie in with social media
We used Russell Cellular’s social media presence to make followers aware of the promotions and linked to the promotional landing pages.
Make current customers aware via email
Customers who had previously signed up to get communications from Russell Cellular received emails with details about the promotions and compelling info on the featured smartphones.
Create unique landing pages to track leads
We created landing pages for each campaign, with traffic funneled solely from the SEM, social, and email links.
The landing pages included options to buy now (which linked to Verizon.com), download a coupon that could be redeemed at Russell Cellular locations, click to call, and find the nearest store.
Thousands of conversions
during the campaign
in ad cost per device sold since campaign launch