Why It’s Good for Your Company to Stand for Something
Making sure your company has clear ethical stances has long been revered for internal purposes such as employee morale and company directives. That’s still critical (as we’ll discuss), but more recently it’s become essential for attracting customers too. In this blog, I’ll cover some recent trends you should keep in mind and provide some guidance […]
Activating a Consumer Brand in the Digital Space
Why brand activation? There is often a lot of hesitancy in launching, expanding, or optimizing the ecommerce arm of a traditionally retail-dependent brand. Admittedly, it can be a daunting project. Often, the key decision makers don’t understand the value the brand holds in the market. In our experience, jumping in head first reaps rewards few […]
The Evolution of Logo Design
Why do you think that companies like to change their logo identity or branding? Most of the time, it is because they want to keep up with new logo design trends as they develop to avoid falling behind their current or emerging competitors. It may be that a company has decided to undergo a sudden […]
Brand Framework 101: What Should Be In Your Brand Guide?
Moment of truth: as a marketer, have you ever been confused about what a brand framework really is and how you would go about creating one for your company? If so, you’re not alone! Even seasoned marketers struggle to know what all should go into a brand framework. And since this it’s not something most […]
How to Write Buyer Personas
Buyer personas, also called customer personas, are the first step in designing an inbound content marketing program, and can significantly help align your sales and marketing teams on whom they are marketing and selling to. While this might seem elementary, we’ve worked with multiple companies to help them build their buyer personas, and for companies […]
Selling a Lifestyle: a How-to Guide
Selling a lifestyle? What about selling products? Yes, a lifestyle brand typically produces great quality products – but it isn’t really the products they are selling. Lifestyle marketing is about selling the lifestyle you could have if you purchase their products. And that’s exactly what helps them to sell more. So how do you go […]
How to Build an Ecommerce Site Around a Lifestyle Brand
It’s a major undertaking to build a lifestyle brand that truly resonates with and inspires your target audience. It’s another thing entirely to build an ecommerce site which reflects your brand, provides a seamless customer experience, drives revenue – and keeps customers coming back for more. We’ve written recently about how to build a lifestyle […]
Best Marketing Videos for Lifestyle Brands
Creating marketing videos is a science – yes, you want your videos to look good, be entertaining, interesting, beautiful, funny, inspiring, etc. – but they have to have a purpose and a goal otherwise your time, effort and budget go nowhere. This is no less true for lifestyle video content, even though on the surface […]
Everything You Need to Know About Custom Logo Design
Your company logo is the face of your brand. It introduces your brand, sets a precedent for the company’s personality, and provides a visual for the public to recognize and make a connection with. For that reason, a well-designed logo can contribute to business success, while a substandard company logo can imply amateurishness and turn […]
The Role of Brand Architecture in Business Identity and Market Success
Whether you have a startup or a well-established company that has existed for decades, clear brand architecture is important to its success. Imagine a house built by different architects and contractors who never coordinated with each other. The house would surely look like a patchwork of mismatched structures and designs – it would look ridiculous […]
