Best Marketing Videos for Lifestyle Brands
Creating marketing videos is a science – yes, you want your videos to look good, be entertaining, interesting, beautiful, funny, inspiring, etc. – but they have to have a purpose and a goal otherwise your time, effort and budget go nowhere. This is no less true for lifestyle video content, even though on the surface […]
The Role of Brand Architecture in Business Identity and Market Success
Whether you have a startup or a well-established company that has existed for decades, clear brand architecture is important to its success. Imagine a house built by different architects and contractors who never coordinated with each other. The house would surely look like a patchwork of mismatched structures and designs – it would look ridiculous […]
Brand Campaigns that Honor & Empower Women (& a Couple that Don’t)
March 8th marks the start of International Women’s Week, so we’re looking at the brand campaigns that honor or empower women…and perhaps a little of both. As we’ve looked back to the beginning of advertising as we know it today, we’ve also found a couple of campaigns which do the exact opposite. We’ve included them […]
4 Examples of Successful Brand Storytelling
Brand storytelling is powerful. It connects with your customers, helping you to build lasting relationships, trust, and loyalty that go beyond a preference for your product or service. Of course, the only magic happens when you can tell a compelling, irresistible story. Get it right, and you really can achieve great things – engaged customers, […]
8 Ways Storytelling Can Strengthen Your Brand
Storytelling is a great way to make your brand come alive for your audience. It can add strength and power to your brand, and for that reason it is often a core component of content marketing. But how exactly does storytelling strengthen your brand? Read on for our top eight reasons. We should note at […]
How to Tell an Irresistible Brand Story
Brand storytelling is becoming increasingly prevalent and popular as brands recognize the fact that customers want to connect with them on a more personal level rather than be blatantly sold to. Storytelling works because we are genetically wired to respond on an emotional level to stories. Stories grab our attention, are an effective way of […]
What is Brand Storytelling?
In our modern world, a business without a compelling brand is at a real disadvantage. Individuals and companies alike have a huge variety of choice at their fingertips, and can make snap judgements about a brand knowing they’ll be able to find other businesses doing similar things if necessary. Enter brand storytelling – a very […]
5 Different Types of Logos and When to Use Them
Your logo is the face of your company. It introduces your brand, provides customers with an idea of your brand’s personality, and gives them a visual to recognize and connect to. For all these reasons, a well-designed logo can contribute to business success, while a substandard logo can have the opposite effect. But what type […]
How to Execute on Your Brand Touchpoints to Enhance the Customer Experience
In our latest series of blog posts, we’ve been looking at different elements of brand identity and brand strategy. This post gives you eight actions and takeaways you can use to enhance your brand touchpoints – also known as customer touchpoints – and improve your customer experience. What are brand touchpoints? Any experience you have […]
What Brand Voice Means and How To Find Yours
Great branding is critical to business success – and we’re not just talking about what your brand looks like, but also how your brand sounds. That means thinking about the brand voice that goes along with your brand identity. Your customers might recognize your brand visually, especially with your logo. but if those visuals were […]
