Why It’s Good for Your Company to Stand for Something
Making sure your company has clear ethical stances has long been revered for internal purposes such as employee morale and company directives. That’s still critical (as we’ll discuss), but more recently it’s become essential for attracting customers too. In this blog, I’ll cover some recent trends you should keep in mind and provide some guidance […]
Activating a Consumer Brand in the Digital Space
Why brand activation? There is often a lot of hesitancy in launching, expanding, or optimizing the ecommerce arm of a traditionally retail-dependent brand. Admittedly, it can be a daunting project. Often, the key decision makers don’t understand the value the brand holds in the market. In our experience, jumping in head first reaps rewards few […]
The Evolution of Logo Design
Why do you think that companies like to change their logo identity or branding? Most of the time, it is because they want to keep up with new logo design trends as they develop to avoid falling behind their current or emerging competitors. It may be that a company has decided to undergo a sudden […]
Brand Framework 101: What Should Be In Your Brand Guide?
Moment of truth: as a marketer, have you ever been confused about what a brand framework really is and how you would go about creating one for your company? If so, you’re not alone! Even seasoned marketers struggle to know what all should go into a brand framework. And since this it’s not something most […]
How to Write Buyer Personas
Buyer personas, also called customer personas, are the first step in designing an inbound content marketing program, and can significantly help align your sales and marketing teams on whom they are marketing and selling to. While this might seem elementary, we’ve worked with multiple companies to help them build their buyer personas, and for companies […]
Selling a Lifestyle: a How-to Guide
Selling a lifestyle means connecting products to aspirations, values, and identity — not just features. Lifestyle marketing turns audiences into communities by making customers feel part of something bigger than the purchase.
How to Build an Ecommerce Site Around a Lifestyle Brand
It’s a major undertaking to build a lifestyle brand that truly resonates with and inspires your target audience. It’s another thing entirely to build an ecommerce site which reflects your brand, provides a seamless customer experience, drives revenue – and keeps customers coming back for more. We’ve written recently about how to build a lifestyle […]
Best Marketing Videos for Lifestyle Brands
The best marketing videos for lifestyle brands evoke emotion and identity rather than focusing only on product features. When storytelling aligns with brand values, audiences connect on a deeper level and engagement soars across digital channels.
Everything You Need to Know About Custom Logo Design
Logo design is the foundation of brand identity — a visual mark that conveys personality, values, and professionalism. A strong logo builds recognition and consistency across every marketing channel.
The Role of Brand Architecture in Business Identity and Market Success
Whether you have a startup or a well-established company that has existed for decades, clear brand architecture is important to its success. Imagine a house built by different architects and contractors who never coordinated with each other. The house would surely look like a patchwork of mismatched structures and designs – it would look ridiculous […]