If you’re evaluating eCommerce agencies, you’ve probably noticed that everyone claims they can drive growth. But talk is cheap. What matters is proven results with brands at your scale, facing similar challenges, in competitive markets.
At LimeLight Marketing, we don’t just promise outcomes. We deliver them, and we have the receipts to prove it.
This page showcases real results from eCommerce brands: revenue growth, conversion rate improvements, successful migrations, and complex implementations executed flawlessly. These aren’t hypothetical case studies or cherry-picked metrics. They’re stories of how we’ve helped established brands break through plateaus and achieve sustainable growth.
Whether you’re doing $20M or $200M+ in online revenue, these case studies will show you what’s possible when you partner with an agency that combines strategic thinking, technical expertise, and systematic execution.
Request a Custom Proposal for Your Brand →
Intro: How We Drive eCommerce Growth
Before diving into specific case studies, it’s important to understand our approach. Results don’t come from magic. They come from methodology.
Our Three-Pillar Framework
1. Website Optimization
Your website is your most important digital asset. We build and optimize eCommerce websites that convert visitors into customers through data-driven design, technical excellence, and continuous testing.
2. Sophisticated Marketing Execution
We develop and execute full-funnel marketing strategies across paid media, SEO, email, and emerging channels—optimized for profitability, not just traffic.
3. Analytics Infrastructure
We implement robust tracking and reporting systems that turn data into actionable insights, enabling better decisions across every initiative.
Why This Works
Most agencies excel at one discipline but struggle when all three need to work together. An optimal website doesn’t help if marketing drives the wrong traffic. Great campaigns fail if the site doesn’t convert. Perfect execution means nothing without data to prove it worked.
At LimeLight, these three disciplines collaborate daily, which is why our clients see compounding results over time, not just one-off wins.
Featured Case Study 1: Martin Dingman
91% BFCM Sales Increase | 115% Order Growth | 127% Customer Growth
Industry: Fashion & Apparel (Premium Men’s Accessories)
Challenge: Maximize Black Friday Cyber Monday performance without discounts
Services: Full-funnel marketing strategy, email optimization, website CRO
The Challenge
Martin Dingman is a premium men’s accessories brand known for quality leather goods and Southern-inspired style. Like most eCommerce brands, their most critical sales period is Black Friday Cyber Monday, but they were leaving money on the table.
Their challenges heading into the holiday season:
- Inconsistent campaign performance across channels
- Generic email strategy without sophisticated segmentation
- Suboptimal site experience during high-traffic periods
- Limited visibility into what was actually driving conversions
- No coordinated strategy tying website, email, and paid media together
They needed a partner who could orchestrate a complex, multi-channel strategy and execute flawlessly under pressure during their most important five days of the year.
Our Approach
We took a comprehensive, coordinated approach across every customer touchpoint:
Strategic Planning
- Analyzed previous BFCM performance to identify opportunities
- Developed a segmentation strategy based on customer behavior and purchase history
- Created promotional calendar with strategic offer architecture
- Built a testing roadmap for site experience improvements
Technical Preparation
- Implemented enhanced analytics tracking for real-time performance monitoring
- Optimized site infrastructure to handle traffic spikes
- A/B tested key conversion elements before the peak period
- Set up automated reporting dashboards for decision-making
Campaign Development
- Created sophisticated email sequences with behavioral triggers
- Developed segmented messaging for VIP customers, repeat buyers, and prospects
- Coordinated paid media strategy to support email and site traffic
- Built backup plans for every scenario
Execution (BFCM Week)
- Real-time monitoring and optimization across all channels
- Dynamic adjustment of email send times based on engagement data
- Immediate response to performance signals
- Daily strategy calls to capitalize on opportunities
The Results
91% increase in Black Friday Cyber Monday sales year-over-year
115% increase in orders placed
127% growth in total customers
Why It Worked
This wasn’t about one clever tactic. It was about comprehensive preparation, coordinated execution across all channels, and the ability to make real-time adjustments based on data.
Everything worked together—which is exactly what drives results at scale.
Read the Complete Martin Dingman Case Study →
Featured Case Study 2: Backyard Discovery
125% Revenue Growth | 47% Conversion Rate Increase
Industry: Outdoor & Recreation
Challenge: Break through growth plateau with website optimization
Services: Website redesign, conversion rate optimization, mobile experience
The Challenge
Backyard Discovery manufactures premium outdoor play equipment—swing sets, playhouses, outdoor kitchens, and more. They had strong brand awareness, healthy traffic, and quality products. But they’d hit a plateau.
Their website challenges:
- Conversion rate stuck at 1.8% for 18 months
- Poor mobile experience despite 68% mobile traffic
- Complex product catalog that confused rather than guided customers
- Slow site performance affecting user experience and SEO
- Disconnected shopping experience that didn’t match the customer journey
The traffic was there. The products were proven. But the website wasn’t doing its job—turning visitors into customers.
Our Approach
We took a data-driven approach to systematic conversion optimization:
Discovery & Analysis
- Comprehensive analytics audit identifying drop-off points
- User session recording analysis revealing friction points
- Heatmap analysis showing where users struggled
- Competitive analysis of best-in-class outdoor equipment sites
- Customer research understanding decision-making process
Strategic Redesign
- Rebuilt site architecture based on how customers actually shop
- Redesigned product pages with conversion-focused layouts
- Created guided shopping experiences for different customer types
- Optimized for a mobile-first experience
- Implemented performance improvements (page load time reduced 52%)
Testing & Optimization
- A/B tested key conversion elements systematically
- Optimized checkout flow, reducing abandonment
- Refined product imagery and descriptions based on performance data
- Continuously improved based on user behavior signals
The Results
126% revenue growth over 6-month period
47% conversion rate increase
53% increase in transaction volume
Why It Worked
We didn’t just make the site look better—we made it perform better. Every design decision was informed by data about how customers actually behaved on the site.
The mobile optimization alone was transformative. With nearly 70% of traffic on mobile devices, improving that experience had an outsized impact on overall performance.
But the real key was systematic testing. We didn’t assume we knew the answers—we tested, learned, and iterated. Small improvements compounded into massive results over six months.
Read the Complete Backyard Discovery Case Study →
Featured Case Study 3: Adidas Combat Sports
127% YoY Revenue Lift | 71% Order Growth | 26% Conversion Lift
Industry: Sporting Goods (Combat Sports Equipment)
Challenge: Scale digital revenue for specialized division
Services: Full-service digital marketing, analytics optimization, strategic consulting
The Challenge
Adidas Combat Sports manufactures equipment for boxing, MMA, and martial arts—a specialized category within the larger Adidas brand. While the parent brand is a household name, this division faced unique challenges:
- Flat growth in a competitive niche market
- Inefficient paid media with declining ROAS
- Underutilized email channel with generic campaigns
- Limited customer data informing decisions
- No cohesive strategy connecting acquisition, conversion, and retention
They needed sophisticated marketing execution to unlock the growth potential in a specialized, competitive category.
Our Approach
We implemented a comprehensive, data-driven marketing strategy:
Foundation Building
- Migrated the website from WooCommerce to Shopify to improve user experience and technical capabilities
- Developed customer segmentation based on sport, experience level, and purchase behavior
- Audited and restructured paid media accounts
- Implemented advanced conversion tracking across all channels
The Results
127% year-over-year revenue increase
71% increase in orders placed
26% conversion rate lift
Read the Complete Adidas Combat Sports Case Study →
Featured Case Study 4: Knix
Flawless Analytics Migration During Platform Transition
Industry: Apparel & Intimates (DTC)
Challenge: Maintain analytics integrity during headless to standard Shopify migration
Services: Analytics migration, event tracking, technical implementation
The Challenge
Knix is a leading direct-to-consumer intimates brand known for innovative, body-positive products. As they evolved their digital infrastructure from a headless Shopify build to standard Shopify architecture, they faced a critical challenge:
Maintaining complete analytics integrity during a major platform transition.
For a data-driven brand like Knix, losing tracking continuity would mean flying blind during a critical replatform—unable to measure performance, optimize campaigns, or make informed decisions.
Their specific challenges:
- Dozens of custom events needed to be migrated and validated
- Hundreds of event attributes tracked across user journey
- Complex tech stack with Segment, Amplitude, Northbeam, and Klaviyo integrations
- Two storefronts (US and Canada) with different consent management requirements
- Zero tolerance for data loss during cutover
- Tight timeline coordinating with platform migration
Our Approach
We treated analytics as critical business infrastructure—not just a technical task:
Strategic Planning
- Comprehensive audit of existing tracking implementation
- Documentation of all events, attributes, and dependencies
- Risk assessment and mitigation planning
- Detailed technical specifications for every event
- Cutover coordination with all integrated systems
Custom Event Deployment
- Deployed custom event pixels to capture theme-based events
- Configured routing to Segment for centralized data management
- Implemented Littledata integration for automated tracking
- Maintained quality standards throughout automation
Meticulous Quality Assurance
- Created detailed JIRA tickets for each event with acceptance criteria
- Validated data flow from Shopify → Segment → Amplitude
- Tested consent management for US and Canadian compliance
- Verified integration functionality with Northbeam and Klaviyo
Strategic Optimization
- Consulted on analytics strategy and identified redundant events
- Configured Segment filters and transformations for clean data
- Implemented logic-based routing (QA vs. production environments)
- Streamlined tracking for better performance and maintainability
The Results
100% of critical business metrics maintained throughout transition
Dozens of events migrated successfully with zero data loss
Hundreds of attributes tracked and validated across user journey
Zero downtime in analytics during platform cutover
Full compliance with US and Canadian consent requirements
Seamless coordination with Northbeam, Klaviyo, and other systems
Read the Complete Knix Case Study →
Featured Case Study 5: Sunnyland Farms
Enterprise Migration Success: 1.3M Customer Records, Zero Data Loss
Industry: Food & Beverage (Gourmet Foods)
Challenge: Complex platform migration without business disruption
Services: Platform migration, data migration, technical implementation
The Challenge
Sunnyland Farms is an established gourmet food brand with deep roots and a loyal customer base built over decades. But their eCommerce platform had become a limitation rather than an asset.
The migration requirements were substantial:
- 1.3 million customer records with complete purchase history
- 800+ product variants across multiple categories
- Decades of order data needed for business intelligence
- Complex discount and promotion rules to preserve
- Seasonal business requiring minimal disruption during peak periods
- Zero tolerance for data loss or broken customer relationships
This wasn’t a startup launching their first site. This was an established business with millions in annual revenue and generations of customer relationships—all of which depended on executing this migration flawlessly.
Our Approach
We applied enterprise-level methodology to de-risk every aspect of the migration:
Discovery & Planning
- Comprehensive audit of existing platform and data
- Data mapping and transformation planning
- Risk assessment and mitigation strategies
- Detailed technical specifications
- Rollback planning for every scenario
Data Migration Strategy
- Multi-phase migration approach minimizing risk
- Complete customer record transfer with purchase history intact
- Product catalog migration preserving SEO and relationships
- Order history migration for business intelligence
- Comprehensive data validation at every stage
Technical Excellence
- Custom integrations rebuilt for new platform
- Performance optimization from day one
- SEO equity preservation (zero ranking loss)
- Comprehensive testing in staging environment
- Phased rollout with monitoring at each stage
Cutover Execution
- Coordinated cutover during low-traffic period
- Real-time monitoring of every system
- Immediate response capability for any issues
- Zero downtime experienced by customers
- Post-launch monitoring and optimization
The Results
1.3 million customer records migrated with 100% data integrity
800+ product variants transferred with all attributes and relationships
15% increase in number of items sold
12% increase in transactions
Read the Complete Sunnyland Farms Case Study →
Measurable Results Across the Board
Revenue Growth
Our clients typically see 25-127% revenue increases when we implement comprehensive strategies across website, marketing, and analytics.
Conversion Rate Optimization
Through systematic testing and optimization, we regularly deliver 30-60% conversion rate improvements over 6-12 month periods.
Return on Ad Spend
Our paid media strategies consistently maintain or improve ROAS while scaling spend, with clients seeing 4-20x returns on advertising investment.
Customer Acquisition Cost
By optimizing conversion rates and channel efficiency, we help clients reduce CAC by 15-30% while maintaining or improving customer quality.
Technical Excellence
Our platform migrations and technical implementations have a high success rate with zero data loss and zero prolonged downtime.
What Makes These Results Possible
1. eCommerce Specialization
We only work with eCommerce brands. This focus means we’ve solved your problems dozens of times before and know what actually works at scale.
2. Integrated Approach
Website, marketing, and analytics work together—not in silos. This coordination creates compounding results over time.
3. Technical Depth
We have the technical expertise to handle enterprise-level complexity: complex migrations, sophisticated integrations, advanced tracking implementations.
4. Strategic Thinking
We don’t just execute tactics. We diagnose root causes, develop hypotheses, and test systematically to find what drives results for your specific business.
5. Proven Methodology
Our process isn’t theory—it’s been refined through hundreds of implementations and millions in client revenue growth.
Industries We Serve
While our methodology works across eCommerce categories, we have particular depth in:
Fashion & Apparel
Premium brands, DTC startups, established retailers transitioning online
Outdoor & Sporting Goods
Equipment manufacturers, adventure brands, fitness and recreation
Food & Beverage
Gourmet foods, specialty ingredients, subscription boxes, alcohol brands
Home & Garden
Furniture, décor, outdoor living, DIY and improvement
B2B eCommerce
Industrial supplies, wholesale, professional equipment
The fundamentals of eCommerce growth apply across categories. What matters most is our methodology and track record of driving results.
Common Threads Across Successful Engagements
Looking across these case studies, certain patterns emerge:
Clients See Best Results When:
- They commit to 12+ month partnerships (optimization compounds over time)
- They provide access to data, systems, and stakeholders
- They’re open to testing and iteration rather than demanding immediate perfection
- They view us as strategic partners, not order-takers
- They have realistic timelines and expectations
We Drive Most Impact When:
- Analytics infrastructure is solid (or we build it first)
- Website, marketing, and analytics work together
- We can test systematically rather than making one-time changes
- Leadership trusts our expertise and strategic recommendations
- We have the resources and time to do things properly
Your Success Story Could Be Next
These case studies represent just a sample of the work we do with established eCommerce brands.
Whether you’re:
- Planning a complex platform migration
- Looking to break through a growth plateau
- Needing sophisticated marketing execution at scale
- Requiring enterprise-level analytics implementation
- Seeking a true strategic partner (not just a vendor)
We’ve done it before, and we can help you achieve similar results.
How to Get Started
Step 1: Schedule a Consultation
We’ll discuss your specific challenges, goals, and whether we’re the right fit.
Step 2: Receive a Custom Proposal
We’ll develop a detailed proposal outlining our recommended approach, timeline, and investment.
Step 3: Review Relevant Case Studies
We’ll connect you with clients in similar situations who can speak to their experience working with us.
Step 4: Begin Your Growth Journey
Once aligned, we move quickly into discovery and implementation.
Schedule a Free Consultation →
Frequently Asked Questions
Can you share client references?
Yes. We’re happy to connect you with existing clients who can speak to their experience working with us. We take confidentiality seriously but facilitate reference calls with client permission.
What size brands do you typically work with?
Our sweet spot is established eCommerce brands doing $20M-$250M+ in annual revenue. We have the enterprise capabilities needed at that scale while maintaining the agility and attention that large agencies often lack.
How long does it take to see results?
It depends on the initiative:
- Quick wins from CRO and campaign optimization: 30-90 days
- Platform migrations: 3-6 months from kickoff to launch
- Comprehensive marketing strategies: 6-12 months to full maturity
- Analytics implementations: 1-3 months
We set realistic expectations upfront and provide milestone-based roadmaps.
Do you work in our industry?
We work across eCommerce verticals with particular depth in fashion, outdoor goods, food & beverage, and home & garden. The fundamentals of eCommerce growth apply across categories—what matters is our methodology and experience.
What if we already have an internal team?
Many of our clients have talented internal marketing and eCommerce teams. We complement their efforts—filling expertise gaps, providing additional bandwidth, or leading strategic initiatives. We’re designed to work alongside your team as an extension, not a replacement.
How do you measure success?
We establish clear KPIs during the strategy phase based on your business goals. Typically this includes revenue growth, conversion rate, ROAS, AOV, and CAC. We provide transparent monthly reporting that ties our work directly to these outcomes.
What makes you different from other agencies?
We’re eCommerce specialists (not generalists), we coordinate website/marketing/analytics under one roof (not siloed services), we have enterprise-level technical capabilities, and we’re transparent about what’s realistic. Our results speak for themselves.
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Let’s Create Your Success Story
We’ve helped established eCommerce brands like Adidas, Martin Dingman, Backyard Discovery, Knix, and Sunnyland Farms achieve transformational growth.
Your brand could be next.
Request to Meet with a Specialist →
About LimeLight Marketing
LimeLight Marketing is a full-service eCommerce agency specializing in website design, digital marketing, and analytics for established online brands. We partner with companies doing $20M-$100M+ in annual revenue to drive measurable, sustainable growth through coordinated strategies and systematic execution.
Services: Website Design & Development | Digital Marketing | Analytics & Data | Platform Migrations | Strategic Consulting
Learn more: limelightmarketing.com
