Does your online store have customers coming to you in masses, eager and excited to buy whatever it is you have to sell them? If not, welcome to the club of ecommerce business leaders who face the same challenge as you!
If you have an online store, you need customers — it’s that simple. Yet finding leads is often one of the biggest challenges ecommerce businesses face. It’s generally not for lack of trying, but the task is difficult, time-consuming, and increasingly competitive.
Even if your ecom business has great products or services, nobody is going to ask to buy them from you if they don’t know who you are, what you do, how your product or service will benefit them, and why it’s better than other alternatives. To communicate those messages effectively, you need a well designed and executed marketing plan that’s geared towards ecommerce.
Many businesses understand the importance of a strategic ecommerce marketing plan, but fewer understand what it really is and how to execute one. If you want your online store to thrive and grow, you have three basic marketing options: hire a multi-talented marketing team internally, hire a professional ecommerce marketing agency, or do a combination of both.
5 Reasons to Consider Hiring an Ecommerce Marketing Agency:
#1: You lack ecommerce marketing talent or time
Your ecommerce marketing plan shouldn’t sit on the back burner until you have time for it, and it isn’t a task to farm out to a member of your team who has another job title and may not be a trained marketer. You wouldn’t hire a plumber to do your electric work, so don’t rely on your sales team or administrative assistant to run your marketing plan.
Similarly, just because someone is skilled in one area of ecommerce marketing, such as branding, doesn’t mean they’ll be effective in other important areas, such as SEO (search engine optimization). Every aspect of ecommerce marketing requires unique skill sets and expertise. So, if you lack the manpower, time, or competency, an ecommerce marketing agency can be a good fit for you.
One of the main benefits of hiring an ecommerce marketing agency is that they can provide their expertise and experience to help you with your marketing strategy. Unlike an in-house marketing team, they’ll be able to dedicate skilled professionals to every aspect of your ecommerce strategy, from web design to ad campaigns, so that it’s as strong as it can be.
A good agency will also have the necessary knowledge in working with a wide range of industries and types of markets within the digital landscape. With this knowledge, they will be able to provide you with solutions that many new business owners struggle to find. In this way, having a knowledgeable and experienced ecommerce marketing agency can quickly set your marketing efforts to work.
#2: You want to stay relevant with today’s trends and technologies
Unless you’re investing in ongoing professional development to keep your team on top of new digital marketing trends, it’s likely that you’re not taking advantage of the many marketing technologies that 2023 has to offer, such as marketing automation and retargeting.
The right agency brings experts with knowledge of current trends, tools, and strategies that will improve your bottom line and grow your company. For example, LimeLight Marketing attends and speaks at national marketing conferences to stay on top of the industry and ahead of the competition. By hiring an ecommerce marketing agency, you’ll gain so much more for your company.
A good agency can assist you with everything you need in order to grow. They can offer the right approach to popular trends that have a lot of traction, implement tools that are fit for your business to utilize, and even create a social strategy that helps boost your website’s SEO. With all these strategies an ecommerce marketing agency can offer, you’ll be able to develop your brand and grow your online store more quickly.
#3: You need an outside-in look at your marketing
It’s natural to use an inside-out approach when it comes to marketing. After all, you love your products and services, so you might think who better to promote them than someone responsible for creating, delivering, or selling them. But sometimes it’s better to get an outside-in perspective, which is exactly what an agency can offer. Someone who isn’t so closely connected to your brand will be able to offer fresh ideas that originate from the perspective of the customer — after all, that’s who you’re attempting to sell to, right?
An ecommerce marketing agency can help you identify flaws that you may not have seen yet in your marketing strategy. For example, one of the major trends that ecommerce businesses fail to utilize is social media marketing. Improving your company’s social reach through sites like Facebook or Instagram can have a huge impact on your brand awareness. Through social media marketing, you will gain more insights and be seen by more people. In a nutshell, an ecommerce marketing agency will help illuminate any blind spots you have in your marketing strategy.
#4: You want the broad talents of an ecommerce marketing team without the salaries and benefits
To develop and execute a great ecom marketing plan, you’ll need talent ranging from developing your strategy, to designing your marketing plan, to writing high converting content, to creative design and SEO – the list goes on. Many businesses simply can’t hire all of that talent and it’s a chore to farm it out to multiple freelancers, or worse yet, assign it to someone who is unqualified. This will only be a disadvantage for you if you hire someone that can’t actually provide the results you need. Hiring an ecommerce marketing agency gives your business access to the talents needed to make your marketing world-class without absorbing the fully loaded compensation packages.
#5: Your current marketing strategy isn’t working (or you don’t have a strategy)
When your ecommerce marketing strategy isn’t generating the demand or creating enough customers to take your ecommerce business to the next level, getting a qualified set of eyes to help with strategy and execution can be pivotal. A lot of business owners fail to realize when their marketing strategy is failing. They will spend more of their time and money on marketing strategies that they think will give their brand the significant growth they need. However, once they realize that their own strategy is ineffective, then it may have already been too late and they have invested far too much.
You don’t have to waste a lot of your funds on strategies that you want to experiment on. Hiring an ecommerce marketing agency can be more cost-effective if you’re unsure how well your marketing strategy will perform. You also won’t waste your time, and you’ll likely get the business growth you are looking for.