Enter your details to instantly unlock the full recording.
Your Speaker
Google’s AI Overviews. ChatGPT search. Claude in Chrome. Perplexity. AI shopping agents. The way people find and interact with your business is changing faster than most companies realize, and your website was built for a world that’s disappearing.
Most websites are optimized to rank well, get a click, and convert a visitor. But AI is rewriting that deal. Search engines are answering questions without sending traffic. AI agents are scanning your site for structured data you probably don’t have. And the businesses that don’t adapt will slowly become
invisible, not because they stopped marketing, but because machines stopped recommending them.
In this webinar, we’ll break down what AI actually needs from your website, what’s not working about the way most sites are built today, and the practical changes you can start making now to stay visible in an AI-driven world.
AI didn’t just change the tools, it changed how marketing leaders manage, evaluate and lead their teams. Join Brandee Johnson and Kyle Tapper for an honest conversation about how to build, structure, and lead a high-performing marketing team when AI is changing the rules daily.
The pressure on marketing leaders to adapt and evolve is real. You’re expected to do more with leaner teams, adopt tools that didn’t exist a year ago and are changing daily, and still hit growth targets, all while keeping your best people engaged and moving in the same direction.
The leaders navigating this well haven’t mastered AI. They’ve learned how to lead differently and through change.
In this live webinar, LimeLight’s Brandee Johnson and Kyle Tapper get candid about what leading in a world of AI transformation actually looks like: the structural shifts, the hiring recalibrations, and the leadership adjustments that matter most right now.
Who should attend: CEOs, Marketing directors, VPs, and CMOs who are managing real teams and wrestling with decisions about hiring, structure, culture, and how to lead effectively when the landscape keeps shifting.
The reports say you’re winning— but are you?
Discover why every platform claims credit for the same sale and what today’s smartest ecommerce leaders are doing to fix it.
Register for free and learn how to build a measurement framework that finally tells the truth.
Ever checked Google Ads and Meta and thought you were winning—only to realize… maybe you’re not?
You’re not alone. Every platform claims credit for your success — but they can’t all be right.
Join us for a session on the attribution crisis every ecommerce marketer is facing—and the first-party data strategies that actually solve it.
Your customer data lives in one place. Your campaigns run in another. And most of the time, they’re not talking to each other.
