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You paid for the traffic. Now it’s time to capture more of it.
Here’s the math most ecommerce brands don’t talk about: 97% of your website visitors leave without ever identifying themselves. Your pop-up is working fine. The conversion rate just has a ceiling.
Identity resolution changed the equation, giving brands a way to capture contact information from anonymous visitors. But the space has evolved fast. New capabilities go beyond email capture, compliance frameworks have matured, and the brands getting the most value aren’t just collecting contacts. They are enriching the data and activating them across channels.
Join us for an educational conversation with our friends at Opensend to discuss where identity resolution stands today, what’s changed, and what’s next.
Hosted By:
LimeLight Marketing and Opensend ,featuring Kyle Tapper, Account Director (LimeLight Marketing) and Tom Rowe, SVP Sales & Marketing (Opensend )
How identity resolution fits into modern ecommerce strategy
Real results from brands using these tools (and what surprised us)
New capabilities beyond core identification
The compliance and deliverability questions you should be asking
Honest discussion of where this makes sense (and where it doesn’t)
Discover why every platform claims credit for the same sale and what today’s smartest ecommerce leaders are doing to fix it.
Register for free and learn how to build a measurement framework that finally tells the truth.
Ever checked Google Ads and Meta and thought you were winning—only to realize… maybe you’re not?
You’re not alone. Every platform claims credit for your success — but they can’t all be right.
Join us for a session on the attribution crisis every ecommerce marketer is facing—and the first-party data strategies that actually solve it.
Your customer data lives in one place. Your campaigns run in another. And most of the time, they’re not talking to each other.
Google’s AI Overviews. ChatGPT search. Claude in Chrome. Perplexity. AI shopping agents. The way people find and interact with your business is changing faster than most companies realize, and your website was built for a world that’s disappearing.
Most websites are optimized to rank well, get a click, and convert a visitor. But AI is rewriting that deal. Search engines are answering questions without sending traffic. AI agents are scanning your site for structured data you probably don’t have. And the businesses that don’t adapt will slowly become
invisible, not because they stopped marketing, but because machines stopped recommending them.
In this webinar, we’ll break down what AI actually needs from your website, what’s not working about the way most sites are built today, and the practical changes you can start making now to stay visible in an AI-driven world.
