UX Optimization
for
Ecommerce
Your ecommerce site should remove friction, enhance usability, and convert shoppers with a great user experience. If you’re on Shopify or BigCommerce, our User Experience (UX) design services improve user experience, gaining you delighted customers.
What's Included in Our UX Optimization Services?
UX Audits & Heatmap Analysis
We evaluate your site using user behavior, heatmaps, scroll maps, and click tracking to remove friction points.
Mobile & Accessibility Optimization
We ensure your mobile shopping experience is seamless across devices. We also scan for WCAG accessibility compliance to serve all customers and reduce compliance risks.
Navigation & Information Architecture
We reorganize menus, filters, and categories to create intuitive shopping paths that make it easy to browse and buy.
Checkout & Form Simplification
We streamline your checkout flow, remove drop-off points, reduce steps, and increase trust with UX improvements.
A/B Testing & Data-Backed Recommendations
We test our hypotheses using tools like Hotjar, GA4, and VWO to ensure you’re making decisions based on data, not guesswork.
UX Optimizations We've Delivered
Case Study
Sunnyland Farms
A UX overhaul improved shopping experience for a heritage brand.
Case Study
Adidas Combat Sports
Streamlined UX delivered 127% revenue increase during Black Friday.
UX Optimization vs. Redesign
Not every site needs to be redesigne from scratch. UX optimization allows you to:
- Make incremental improvements without a full redesign
- Improve ROI from existing traffic
- Test changes before committing to larger overhauls
Whether you’re in between redesigns or just launched a new site, UX optimization is a low-risk, high-impact way to level up performance.
1. Discovery & Audit
2. Hypothesis & Strategy
3. Testing & Validation
4. Launch & Measure
From Our Clients
It’s been a great experience. Probably the best agency experience I’ve had. You all have this stuff locked down.
Adam Walker
Sunnyland Farms
“Our team is thrilled with our updated brand and beautiful website! We can’t speak highly enough of the talented people at LimeLight who brought our vision into reality. Their team listened to us, reflected back what we were saying perfectly through words, images, and designs. Even when we were unsure of how to describe ourselves, LimeLight seemed to understand where we were going. Our new brand and website will indeed carry us into a very exciting future!”
Jennifer Gross-Statler
OMNI
Let's Improve Your User Experience
Your ecommerce site shouldn’t frustrate your customers. Let’s fix what’s holding you back and turn browsers into buyers.