Case Study
Martin Dingman
Services
Technologies
Shopify Plus
Google Ads
Meta
Klaviyo
ShareASale
Martin Dingman had their sights on aggressive growth on their way to becoming a household name. They had a premium product and a loyal customer base, but they were unsure how to break through to the next level. Their website and marketing needed a boost to reach a wider audience and turn new customers into lifelong fans. Building a premium digital experience that matched the premium quality of their shoes, belts, and more was a must!
33%
revenue growth year over year
66%
lift in organic revenue
110%
growth in paid media sales
Project Highlights
Website Design
Conversion Rate Optimization
SEO
Paid Media
Email Strategy
Affiliate Marketing
A better customer journey
Martin Dingman represents top-notch leather goods and timeless style. But their digital presence lagged behind their products and needed a refresh. To tackle their website and marketing challenges, we transformed the website’s user experience, making product browsing feel like stepping into one of Martin Dingman’s iconic lodges.
We transformed their marketing into a high-performing echosystem driving 19% YoY revenue growth in the first 6 months of partnership, 15% YoY growth in year 1, and 33% growth in year 2.
Redesigned cart
Building brand awareness and authority
Using SEO and online marketplace insights, we boosted organic traffic by 91% year over year by optimizing search appearance, rewriting page titles and meta descriptions, installing schema, and creating relevant content and guides. This translated to 66% revenue boost from search engines alone.
We captured search intent through organic efforts. But we also created new demand by leveraging paid media channels like Meta, Google, Bing, and Pinterest.
With a focus on new customer acquisition, a more robust campaign structure lead to a 110% year-over-year revenue increase from paid efforts.
Affiliate partnerships driving growth
To expand their digital reach, we deployed a multi-channel marketing plan. We partnered with influencers and launched affiliate marketing campaigns, resulting in a 773% lift in referral traffic and an $11 ROI in the program’s first year.
A high performing Klaviyo email strategy
Martin Dingman’s email program was thin, with only a handful of flows set up and a campaign cadence that was reactive. We rewrote their email marketing strategy to keep them in communication with their customers at every step of the purchasing journey. From browsing products to post-purchase, we used Klaviyo’s capabilities to drive 547% growth in sessions and 274% more revenue from email year-over-year.
We continue to use Conversion Rate Optimization (CRO) to refine the user experience and drive meaningful gains in conversion. Through continuous monthly A/B testing, we enhance the customer journey, making it easier for those living the refined country life to discover and purchase the products they love.Notable wins from our CRO program include:
- A product detail page (PDP) redesign that delivered an 8% conversion rate during Black Friday and continues to outperform baseline.
- In-cart upsells that drive incremental revenue, with 30% of orders engaging with the feature.
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