Case Study

Martin Dingman

A step forward in refined leather goods

Services

marketingweb

Technologies

Shopify Plus
Google Ads
Meta
Klaviyo
ShareASale

Martin Dingman had their sights on aggressive growth on their way to becoming a household name. They had a premium product and a loyal customer base, but they were unsure how to break through to the next level. Their website and marketing needed a boost to reach a wider audience and turn new customers into lifelong fans. Building a premium digital experience that matched the premium quality of their shoes, belts, and more was a must!

274%

increase in email sales year over year

66%

lift in organic revenue

110%

growth in paid media sales

Project Highlights

Website Design

Conversion Rate Optimization

SEO

Paid Media

Email Strategy

Affiliate Marketing

A better customer journey

Martin Dingman represents top-notch leather goods and timeless style. But their digital presence lagged behind their products and needed a refresh. To tackle their website and marketing challenges, we transformed the website’s user experience, making product browsing feel like stepping into one of Martin Dingman’s iconic lodges.

Intuitive filtering, smart search, and clean navigation deliver an elevated shopping experience for the discerning gentleman.

But the work is not done. We continue to refine the purchase experience, running multiple A/B tests each month to build on the customer journey and help those living the refined country life easily find the products they’re looking for.

Redesigned cart

Martin Dingman was using a standard cart from their existing Shopify theme. The cart converted well, but was missing more robust features like in cart upsells. We redesigned the cart, leveraging in cart upsells to maximize the average order value from each customer and increasing product sale through for complimentary items like socks and belts. The early result has been a 14% increase in Average Order Value.

Building brand awareness and authority

Using SEO and online marketplace insights, we boosted organic traffic by 91% year over year by optimizing search appearance, rewriting page titles and meta descriptions, installing schema, and creating relevant content and guides. This translated to 66% revenue boost from search engines alone.

We captured search intent through organic efforts. But we also created new demand by leveraging paid media channels like Meta, Google, Bing, and Pinterest. With a focus on new customer acquisition, a more robust campaign structure lead to a 110% year-over-year revenue increase from paid efforts.

Affiliate partnerships driving growth

To expand their digital reach, we deployed a multi-channel marketing plan. We partnered with influencers and launched affiliate marketing campaigns, resulting in a 773% lift in referral traffic and an $11 ROI in the program’s first year.

A high performing Klaviyo email strategy

Martin Dingman’s email program was thin, with only a handful of flows set up and a campaign cadence that was reactive. We rewrote their email marketing strategy to keep them in communication with their customers at every step of the purchasing journey. From browsing products to post-purchase, we used Klaviyo’s capabilities to drive 547% growth in sessions and 274% more revenue from email year-over-year.