Team Retreat 2023: The LimeLight Challenge
Each summer the entire LimeLight team gathers for a company retreat to recalibrate, bond, and spark inspiration. This year, with the theme of “The LimeLight Challenge,” the sessions were both eye-opening and enriching. From team challenges to thought-provoking seminars, each moment was designed to shine a light on our strengths and inspire us to embrace […]
Proud to be the 2023 Pittsburg Employer of the Year
This year, we’re elated to announce that LimeLight Marketing has been crowned the Pittsburg Employer of the Year for 2023! Accepting this accolade, it’s essential to trace back to the inception of LimeLight. When the company started almost eight years ago, it was a small business with big dreams and objectives. Today, LimeLight is a […]
LimeLight Marketing is a Kansas Woman-Owned Business of the Year
We are thrilled to have been recognized as the 2021 Kansas Woman-Owned Business Professional Service Firm of the Year by the Kansas Department of Commerce’s Office of Minority & Women Business Development! The recognition, celebrating the standout achievements of women-owned businesses in diverse industries, has cemented LimeLight’s place among Kansas’s entrepreneurial elite. With an expansive […]
Are Brands Afraid to Get Weird Now?
Wassup?, spongmonkeys, pug bread, an ice cream humanoid who eats its head with a spoon — there have been some very weird ad campaigns over the years. But where are they now? Where are the campaigns that stop people in their tracks and make them wonder what they just witnessed? Sure, there are some. (Though, let’s be clear, just […]
LimeLight Marketing Makes the Inc. 5000 List
We honestly wondered, “Should we start this with 5000 thank yous? 5000 exclamation points? 5000 favorite things about our clients?” Why, you ask? Because we’re incredibly excited to announce that LimeLight Marketing has been recognized as one of the fastest growing privately owned companies in the U.S. by making the Inc. 5000! It feels like […]
Is Your Website ADA Compliant?
In web design, digital production, and well any kind of marketing really, we sure do love our acronyms: EOD, ROI, TTYL, RFP, HAKAS, and one you’ve likely heard of, ADA. The Americans with Disabilities Act or ADA, covers more than you might expect. It’s not simply providing guidelines for physical access, although it does that […]
Why It’s Good for Your Company to Stand for Something
Making sure your company has clear ethical stances has long been revered for internal purposes such as employee morale and company directives. That’s still critical (as we’ll discuss), but more recently it’s become essential for attracting customers too. In this blog, I’ll cover some recent trends you should keep in mind and provide some guidance […]
Why It’s Difficult to Find Good Copywriters (and how you can spot one)
If you’ve spent any time trying to find a good copywriter — either for an in-house role or freelance — you’ve probably seen that the pool of talent isn’t too deep. Sure, it’s easy to find someone who can string words together and may even have the title of “copywriter.” However, finding someone who can […]
LimeLight’s Website Content & Design Process
As the Creative Director at LimeLight, I oversee the Content & Design phase of our website projects. This article describes this phase and what to expect. This blog is part of a series that covers each phase of our website process. You can navigate through this series using the links below: What To Expect in […]
The Evolution of Logo Design
Why do you think that companies like to change their logo identity or branding? Most of the time, it is because they want to keep up with new logo design trends as they develop to avoid falling behind their current or emerging competitors. It may be that a company has decided to undergo a sudden […]