Why We’re Rebranding LimeLight Marketing & When Businesses Should Consider a Rebrand
I started this LimeLight agency journey three years ago. When we first started, my goal was to build a creative marketing agency which would create new jobs, and grow both the companies we work with and also the people who work at LimeLight. I am super proud to say that three years on, this is […]
How to Create an Ecommerce Buyer’s Journey for a Great User Experience in 4 Steps
More and more consumers are moving their purchasing power away from brick-and-mortar stores in favor of ecommerce shopping. 55.6% of people prefer shopping online, and each year online retail purchases make up a larger percentage of total sales. As the proportion of online purchases continues to grow, ecommerce brands must deliver a seamless user experience to maximize […]
Taking the Leap: From Corporate America to Starting a Boutique Marketing Agency
Looking back in life, it’s hard to remember a time before I was intrigued by the world of business. Perhaps it’s because I grew up in a home of entrepreneurial parents, or maybe it’s just innately in my DNA, but I’ve always been inspired by business and by effective leaders. Last summer, after 15 years of […]
LimeLight Marketing Celebrates 1 Year in Business
I am thrilled to announce the completion of our first year of business! Thanks to our great clients, partners, colleagues, family and friends, today we celebrate our one year anniversary. Thank you to all of you who have encouraged us, supported us and believed in our work.