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Your customer data lives in one place. Your campaigns run in another. And most of the time, they’re not talking to each other.
Segmentation That Actually Means Something: RFM, behavioral cohorts, data-driven personas—we’ll break down which approaches work, when to use each, and how to build segments that hold up across platforms.
How Google Really Uses Your Customer Data: Customer Match, Audiences, Signals—they’re not the same thing. We’ll walk through what each one does, where your segments should live, and how to get visibility in a PMax world.
How Meta Uses Your Customer Data: Custom Audiences, Lookalikes, Advantage+ automation—Meta handles first-party data differently than Google. We’ll cover what to sync, where to use it, and the settings that matter.
Connecting Klaviyo to Your Ad Platforms: Your best segments probably live in Klaviyo. We’ll show you how to push them to Google and Meta so your campaigns and your email program are finally speaking the same language.
Measuring Whether Any of This Is Working: Segments don’t matter if you can’t prove they perform. We’ll dig into how to measure audience impact in GA4, Google Ads, Meta, and Klaviyo—so you know what’s actually moving the needle.
AI didn’t just change the tools, it changed how marketing leaders manage, evaluate and lead their teams. Join Brandee Johnson and Kyle Tapper for an honest conversation about how to build, structure, and lead a high-performing marketing team when AI is changing the rules daily.
The pressure on marketing leaders to adapt and evolve is real. You’re expected to do more with leaner teams, adopt tools that didn’t exist a year ago and are changing daily, and still hit growth targets, all while keeping your best people engaged and moving in the same direction.
The leaders navigating this well haven’t mastered AI. They’ve learned how to lead differently and through change.
In this live webinar, LimeLight’s Brandee Johnson and Kyle Tapper get candid about what leading in a world of AI transformation actually looks like: the structural shifts, the hiring recalibrations, and the leadership adjustments that matter most right now.
Who should attend: CEOs, Marketing directors, VPs, and CMOs who are managing real teams and wrestling with decisions about hiring, structure, culture, and how to lead effectively when the landscape keeps shifting.
The reports say you’re winning— but are you?
Discover why every platform claims credit for the same sale and what today’s smartest ecommerce leaders are doing to fix it.
Register for free and learn how to build a measurement framework that finally tells the truth.
Ever checked Google Ads and Meta and thought you were winning—only to realize… maybe you’re not?
You’re not alone. Every platform claims credit for your success — but they can’t all be right.
Join us for a session on the attribution crisis every ecommerce marketer is facing—and the first-party data strategies that actually solve it.
Your customer data lives in one place. Your campaigns run in another. And most of the time, they’re not talking to each other.
