Case Study
Knix
Services
Technologies
Segment
Amplitude
Shopify Plus
Littledata
JIRA
Knix is a leading direct-to-consumer intimates brand known for their innovative, body-positive products. As the brand evolved their digital infrastructure from a headless Shopify build to a standard Shopify architecture, they needed to ensure continuity of their analytics tracking without losing critical business insights during the transition.
Dozens
of events migrated successfully
Hundreds
of attributes tracked and validated
100%
of critical business metrics maintained
Project Highlights
Analytics migration
Event tracking
Technical QA
Segment configuration
Amplitude integration
Launch support
The Challenge
Migrating to a new Shopify architecture while maintaining analytics integrity presented significant technical challenges. Knix needed to:
- Transfer existing event tracking from their headless build to the new Shopify environment
- Maintain data continuity across Segment and Amplitude instances
- Implement consent management configurations for Canadian and US storefronts
- Validate hundreds of event attributes across dozens of tracking events
- Coordinate a complex cutover that included multiple integrations with Northbeam and Klaviyo
- Minimize business risk by ensuring continuity of critical business metrics during the transition
Our Approach
LimeLight developed a comprehensive migration strategy that prioritized accuracy, efficiency, and business continuity:
Technical Implementation:
- Deployed custom event pixels to capture theme-based events and route them to Segment
- Created detailed JIRA tickets for each event, defining data specifications and acceptance criteria
- Leveraged Littledata integration to automate event tracking while maintaining quality standards
- Migrated track calls, identify calls, and page calls across both storefronts
Quality Assurance:
- Conducted QA against predefined ticket specifications
- Validated data flow from Shopify through Segment to Amplitude
- Tested consent management configurations for compliance
- Verified integration functionality with Northbeam
Strategic Optimization:
- Consulted on analytics and identified redundant events to streamline tracking
- Configured Segment filters and transformations to ensure clean data flow
- Implemented logic-based routing to send data to QA versus production Amplitude projects
Why it worked
By treating analytics as a critical business asset rather than just technical implementation, LimeLight enabled Knix to maintain their data integrity throughout a major replatform. The meticulous approach—creating detailed specifications for every event, conducting comprehensive QA, and coordinating a complex multi-system cutover—demonstrated the level of technical expertise and attention to detail that complex e-commerce migrations demand.
LimeLight’s analytics engineering services help brands maintain data integrity and unlock growth opportunities through precise tracking implementation, strategic optimization, and seamless technical migrations.
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