Ecommerce Marketing
Roadmaps
When strategy is scattered and execution feels disconnected, it’s time for a roadmap that brings alignment and sets direction.
LimeLight’s Marketing Roadmap is the strategic reset ecommerce brands need to unlock scalable growth. We blend data, AI-driven insights, and senior-level strategy into one action-ready plan that moves your brand forward.
Whether you’re preparing for a replatform, planning a campaign, or trying to make sense of a noisy martech stack, your roadmap starts here.
Why Marketing Roadmaps Matter
A roadmap isn’t just a plan; it’s a growth engine. Our clients often come to us stuck in reactive mode, unsure where to focus next. With a clear roadmap, they leave with:
Smarter Priorities
Stop spinning wheels and start tackling high-impact work.
Cross-Channel Clarity
Know exactly how your paid, email, content, and site efforts connect and how to make them perform better.
Predict trends, personalize touchpoints, and uncover hidden growth opportunities before your competitors do.
Revenue-Ready Execution
Action plans with real metrics, timelines, and owned accountability.
What We Solve
We untangle complexity and turn it into a plan of action. Common problems our marketing roadmaps are designed to fix:
- No Clear Marketing Strategy: You’re doing a lot, but it doesn’t feel connected. We deliver a plan that aligns channels and goals.
- Internal Bottlenecks & Team Burnout: Your team is maxed out and chasing tasks instead of outcomes. Our roadmap sets the stage for smarter execution.
- Disjointed Martech Stack: Tools aren’t talking. Data is scattered. We audit your tech stack and recommend simplifications and automations.
- Underperforming Channels: You’re spending on paid, email, and content, but results are flat. We analyze performance and prioritize next steps.
- No AI Strategy: You know AI has changed the game, but you don’t know where to start. We’ll map how AI fits into your marketing strategy from personalization to content to analytics.
Our Marketing Roadmap Framework
We’ve developed a proven process that moves brands from confusion to confidence, fast.
Discovery & Performance Audit
We begin with a deep dive into your current marketing, site, content, campaigns, email, paid media, and tech stack, to uncover what’s working and what’s holding you back.
Journey Mapping & Channel Analysis
We map your customer’s path from awareness to loyalty, identify funnel friction, and evaluate how each channel contributes to growth (or gets in the way).
Martech & Team Alignment
We audit your tools, workflows, and team structure to eliminate bloat, connect data, and scale your efforts without overloading your people.
AI-Driven Insights & Personalization Strategy
We embed AI into your roadmap using predictive modeling, behavior segmentation, and automation tools that drive smarter targeting and future-ready execution.
Strategic Sprint Plan & Stakeholder Buy-In
We deliver a 90-day execution roadmap with clear priorities, timelines, KPIs, and a collaborative handoff that gets your team aligned and ready to act.
Why Choose LimeLight for
Your Marketing Roadmap?
Ecommerce-Native Expertise
We work exclusively with ecommerce brands on Shopify, BigCommerce, WooCommerce, and SCAYLE and know what drives results in those ecosystems.
Human Strategy + AI Precision
We don’t chase trends, we shape them. Our roadmaps embed smart AI tools that uncover opportunity and scale personalization.
Strategic Alignment Across Channels
We’re not a one-trick agency. We connect your brand across email, paid, SEO, content, CRO, and UX into a single, powerful growth plan.
Senior-Led Strategy
You’ll work with strategists who have scaled ecommerce brands from $10M to $300M. No fluff. Just forward momentum.
Ready to Execute
This isn’t a deck that collects dust. It’s a playbook your team can execute, or we can help you do it.
Proven Success Stories from Our Clients
Case Study
Martin Dingman
We elevated their marketing strategy with a full-funnel marketing roadmap. The result: a 127% year-over-year increase in Black Friday revenue.
Case Study
Step2
Step2 needed an efficient way to manage product data across marketplaces. We led a Salsify implementation that activated product content across 40+ retailers.
Let's Build Your Growth Plan
You’re already running hard. Let’s make sure you’re running in the right direction. With a LimeLight Marketing Roadmap, you get clarity, confidence, and a path to predictable growth.