Backyard Discovery
Shopify redesign for outdoor furniture brand.
The ask
Backyard Discovery is a brand built on the premise that strength is style. Their product quality is what sets them apart. They engaged LimeLight to redesign their outdated Shopify website and scale their direct-to-consumer sales to be their largest single revenue channel.
Ecommerce strategy
Website design & development
Photography & video
Conversion rate optimization
From last to first
It didn’t take long for the new ecommerce website to win big with consumers. With the new website optimized for conversion and campaigns driving quality traffic, Backyard Discovery’s direct-to-consumer sales jumped from their smallest to their largest single sales channel.
126%
increase in revenue
47%
increase in on-site conversion rate
53%
increase in transaction volume
A mobile-always mindset
We are seeing mobile devices account for 70% of our clients’ traffic, and Backyard Discovery’s audience is no exception. Therefore, we design every aspect of the user journey with mobile in mind. Given the high value of their products, our challenge was to present a substantial amount of content in a way that was easy to digest on a small screen.
Best in Class PDP
Product detail pages for outdoor furniture brands are inherently complex, and our goal was to make them simple and inspiring. Our UX/UI solutions cater to a wide range of product types, effectively communicating both the breadth and depth of product information.
Quality content first
Getting in front of quality conscious shoppers in their research stage to introduce the brand’s quality difference was a goal for Backyard Discovery and a notable piece of the website redesign. LimeLight was tasked with creating a SEO content strategy. We brought this to live through a content hub which quickly proved success by earning Google snippet placements within a few months.
