Email & SMS
Marketing

Your emails shouldn’t feel like noise. They should feel like value. At LimeLight, we build behavior-driven email and SMS strategies that turn first-time buyers into loyal customers and subscribers into brand advocates.

We use Klaviyo, Shopify, and data-powered insights to create lifecycle messaging that’s timely, personal, and profitable. Whether you’re missing the mark on retention or ready to scale your flows, we’ll help you make every message matter.

Why Email & SMS Still Dominate

Owned channels are where ecommerce growth becomes sustainable. With rising ad costs and limited tracking, email and SMS offer direct access to your customers, complete control of the message, and the highest ROI in your marketing mix.

Convert More with Less

Smart automations recover carts, win back lapsing buyers, and guide repeat purchases without manual effort.

Create Real Personalization

We use first-party data and AI to segment based on behavior, purchase history, and timing.

Increase Customer Lifetime Value

Flows are built to deepen the relationship over time and increase average order value, not just drive one-off sales.

Own the Customer Journey

Email and SMS let you connect without the algorithms or rising costs of third-party platforms.

What We Solve

If your list feels like it’s underperforming, it probably is. We help ecommerce brands go from batch-and-blast to strategic, segmented, high-converting messaging.

Low Engagement & Open Rates: Your emails aren’t getting seen or clicked. We optimize your content, cadence, and subject lines for impact.
One-and-Done Buyers: New customers ghost you after checkout. We build post-purchase flows that turn transactions into relationships.
Poor Segmentation: Everyone gets the same email. We use behavior and timing to personalize journeys and boost relevance.
List Growth is Stagnant: Your audience isn’t growing. We optimize pop-ups, opt-ins, and lead magnets to increase high-intent subscribers.
Lack of Reporting & Optimization: You’re not sure what’s working. We deliver dashboards and insights so you can iterate and improve with confidence.

Our Email & SMS Marketing Framework

We follow a five-step process to build a lifecycle messaging engine that drives consistent, compounding results.

Audit & Data Review

We assess your flows, campaigns, segments, and platform health to uncover opportunities and quick wins.

Lifecycle Flow Strategy

We map messaging to every stage of the buyer journey. From welcome to winback, each flow has a job to do.

List Growth & Segmentation

We implement best practices for opt-in collection, then segment based on purchase behavior, engagement, and custom triggers.

Creative & Copy Execution

We design and write emails and SMS that feel personal and perform with clarity, urgency, and brand voice.

Reporting & Optimization

We monitor performance and continuously test, improve, and scale what’s working across flows and campaigns.

Why Choose LimeLight for
Email & SMS

Built for Ecommerce Brands

We don’t do generic marketing. We build flows and campaigns that move ecommerce metrics like AOV, retention, and LTV.

Klaviyo Partners & Platform Pros

We’re experts in Klaviyo and integrate seamlessly with Shopify, BigCommerce, and other ecommerce tools.

Personalization Without the Fluff

We use real data and smart logic to personalize based on what matters most to your buyers.

Performance-First Messaging

Design and copy are focused on results. Every message has a goal and a reason to exist.

Proven Success Stories from Our Clients

Case Study

LED Esthetics

A tailored lifecycle strategy with Klaviyo resulted in 40% of revenue coming from email.