The eCommerce Marketer’s Guide to Connecting Customer Data to Meta & Google Ads
This is Part 3 of the Zero & First-Party Data Marketing Series Part 1: 8 eCommerce Segmentation Strategies Using Your Own Customer Data Part 2: 8 High-Converting Personalized Campaigns That Boost Revenue Using Zero & First-Party Data The end of third-party cookies doesn’t have to mean the end of precise ad targeting. Over the past three years […]
8 High-Converting Personalized Campaigns That Boost Revenue Using Zero & First-Party Data
This is Part 2 of the Zero & First-Party Data Marketing SeriesPart 1: 8 eCommerce Segmentation Strategies Using Your Own Customer Data Part 3: The eCommerce Marketer’s Guide to Connecting Customer Data to Meta & Google Ads The personalization revolution is here, and it’s powered entirely by the customer data you already own. In my […]
8 eCommerce Segmentation Strategies Using Your Own Customer Data
This is Part 1 of the Zero & First-Party Data Marketing Series Part 2: 8 High-Converting Personalized Campaigns That Boost Revenue Using Zero & First-Party Data Part 3: The eCommerce Marketer’s Guide to Connecting Customer Data to Meta & Google Ads Segmented email campaigns generate 58% of all revenue for eCommerce brands, yet 70% of marketers still […]
BigCommerce Unveils “Commerce”: Why This New Parent Brand Matters for E‑Commerce
Yesterday, BigCommerce dropped a major announcement that has the e-commerce world buzzing. BigCommerce, Feedonomics, and Makeswift have united under a new parent company called Commerce
LimeLight Marketing + SCAYLE: A New Era of eCommerce Starts Here
The eCommerce landscape is evolving – and so are we. We’re thrilled to announce that LimeLight has partnered with SCAYLE, one of the fastest-growing enterprise eCommerce platforms, that powers exceptional digital shopping experiences for world-leading B2C brands. LimeLight is proud to be one of the first U.S. agencies with access to SCAYLE’s game-changing enterprise platform […]
Migrating to BigCommerce Effectively: Five Key Milestones for a Smooth Transition
When done right, migrating to BigCommerce can unlock better performance, more flexible merchandising, and easier day-to-day management. But when it’s rushed, vague, or poorly planned, it can lead to missed sales, broken features, and endless frustration. As a project manager who specializes in ecommerce migrations, I’ve overseen the good, the bad, and the downright chaotic. […]
The Approach to .NET to BigCommerce Migration
Curious what actually happens when you migrate a complex .NET ecommerce platform to BigCommerce? We’re sharing the raw, technical journey of how we navigated the architectural decisions, data mapping headaches, and unexpected roadblocks as we migrated Sunnyland Farms from .NET to BigCommerce. These are the details that don’t make it into the sales pitch—shared from […]
How to Create a Dynamic Product Bundling Experience in BigCommerce
How to Create a Dynamic Product Bundling Experience in BigCommerce Product bundling is a powerful strategy for increasing average order value (AOV) and enhancing the shopping experience. By allowing customers to create their own bundles, you can offer flexibility and personalization, which can lead to higher customer satisfaction and sales. In this guide, we’ll walk […]
How We Bridge UX, UI, and Dev on BigCommerce Using Tailwind and Fractal
BigCommerce gives brands a lot of flexibility—but with that freedom comes (read: great responsibility) the pressure to build smart. Design can’t be siloed. Development can’t be an afterthought. And handoffs? Ideally, they don’t even feel like handoffs. That’s why, when we redesign websites, like Sunnyland Farms, we think about systems. Not just beautiful mockups. Not […]
How To Install TailwindCSS on a BigCommerce Stencil Theme
Build Faster. Design Smarter. Launch Stronger. This guide walks through how to integrate TailwindCSS into a customized BigCommerce Stencil theme. It’s designed to help ecommerce brands and developers streamline their workflow, modernize their frontend, and deliver high-impact storefront experiences. Why BigCommerce? BigCommerce is more than just a platform. It’s a powerful foundation for building large-scale, […]