How Website Support Retainer Hours Actually Work
If you’re considering a website support retainer with us, or you’ve already signed on and want to understand the mechanics, we break down how hours work, what happens when you don’t use them all, and how we prioritize the work. How Hours Are Structured Our website support retainers start at a minimum of 10 hours […]
Why We Often Recommend Starting with Discovery
When you’re considering a significant investment in your website or marketing, it’s natural to want to know exactly what you’re getting, what it will cost, and how long it will take. We want to give you those answers too. But here’s the challenge: the best answers come from understanding your business deeply; your goals, your […]
What to Expect in a Custom Web Development Partnership
A custom development build isn’t something you hand off and check back on in six months. It’s a collaboration that requires alignment, communication, and shared accountability from kickoff through launch and beyond. Companies that treat custom development as a transactional project often end up frustrated. Timelines slip. The final product doesn’t quite solve the problem […]
Shopify vs. BigCommerce vs. WooCommerce: Which Is the Best eCommerce Platform?
Choosing the right eCommerce platform is one of the most important decisions you’ll make for your online business. Get it right and you have a foundation that supports growth and makes your job/life easier. Get it wrong and you’ll face expensive migrations, technical limitations, and missed opportunities. For established brands doing $20M+ in online revenue, […]
eCommerce Website Design & Conversion Optimization Agency
Your eCommerce website is your most important sales channel. It’s where customers make buying decisions, where brand perception forms, and where millions in revenue are won or lost based on subtle experience details. Yet most eCommerce sites are built backwards, prioritizing aesthetics over performance, following industry trends over data, and treating design as a one-time […]
The CRO Science of Microcopy: One Word, Real Money
Not all conversion gains come from big projects. Sometimes, a single word can drive measurable impact. This is the science of microcopy, the small bits of language that guide users and shape their perception. Why Language Matters Language influences how people feel, and in ecommerce, that feeling drives behavior. Words like “Add to Cart” may […]
The PLP and Search CRO “Speed Stack”
If your ecommerce site needs a conversion boost but you are not ready for a major overhaul, focus on smaller areas with high intent. Product listing pages (PLPs) and onsite search are often overlooked, yet they are some of the most efficient places to test. Why PLP and Search Changes Drive Fast Results PLPs and […]
The eCommerce Marketer’s Guide to Connecting Customer Data to Meta & Google Ads
This is Part 3 of the Zero & First-Party Data Marketing Series Part 1: 8 eCommerce Segmentation Strategies Using Your Own Customer Data Part 2: 8 High-Converting Personalized Campaigns That Boost Revenue Using Zero & First-Party Data The end of third-party cookies doesn’t have to mean the end of precise ad targeting. Over the past three years […]
8 High-Converting Personalized Campaigns That Boost Revenue Using Zero & First-Party Data
This is Part 2 of the Zero & First-Party Data Marketing SeriesPart 1: 8 eCommerce Segmentation Strategies Using Your Own Customer Data Part 3: The eCommerce Marketer’s Guide to Connecting Customer Data to Meta & Google Ads The personalization revolution is here, and it’s powered entirely by the customer data you already own. In my […]
8 eCommerce Segmentation Strategies Using Your Own Customer Data
Ecommerce segmentation divides shoppers into groups based on behavior, preferences, and demographics to improve targeting. When powered by customer data, segmentation drives higher engagement and personalized shopping experiences.