The CRO Science of Microcopy: One Word, Real Money
Not all conversion gains come from big projects. Sometimes, a single word can drive measurable impact. This is the science of microcopy, the small bits of language that guide users and shape their perception. Why Language Matters Language influences how people feel, and in ecommerce, that feeling drives behavior. Words like “Add to Cart” may […]
The PLP and Search CRO “Speed Stack”
If your ecommerce site needs a conversion boost but you are not ready for a major overhaul, focus on smaller areas with high intent. Product listing pages (PLPs) and onsite search are often overlooked, yet they are some of the most efficient places to test. Why PLP and Search Changes Drive Fast Results PLPs […]
The eCommerce Marketer’s Guide to Connecting Customer Data to Meta & Google Ads
This is Part 3 of the Zero & First-Party Data Marketing Series Part 1: 8 eCommerce Segmentation Strategies Using Your Own Customer Data Part 2: 8 High-Converting Personalized Campaigns That Boost Revenue Using Zero & First-Party Data The end of third-party cookies doesn’t have to mean the end of precise ad targeting. Over the past three […]
8 High-Converting Personalized Campaigns That Boost Revenue Using Zero & First-Party Data
This is Part 2 of the Zero & First-Party Data Marketing SeriesPart 1: 8 eCommerce Segmentation Strategies Using Your Own Customer Data Part 3: The eCommerce Marketer’s Guide to Connecting Customer Data to Meta & Google Ads The personalization revolution is here, and it’s powered entirely by the customer data you already own. In my […]
8 eCommerce Segmentation Strategies Using Your Own Customer Data
Part 1 of the Zero & First-Party Data Marketing Series Part 2: 6 High-Converting Personalized Campaigns That Boost Revenue Using Zero & First-Party Data Part 3: The eCommerce Marketer’s Guide to Connecting Customer Data to Meta & Google Ads Segmented email campaigns generate 58% of all revenue for eCommerce brands, yet 70% of marketers still […]
BigCommerce Unveils “Commerce”: Why This New Parent Brand Matters for E‑Commerce
Yesterday, BigCommerce dropped a major announcement that has the e-commerce world buzzing. BigCommerce, Feedonomics, and Makeswift have united under a new parent company called Commerce
LimeLight Marketing + SCAYLE: A New Era of eCommerce Starts Here
The eCommerce landscape is evolving – and so are we. We’re thrilled to announce that LimeLight has partnered with SCAYLE, one of the fastest-growing enterprise eCommerce platforms, that powers exceptional digital shopping experiences for world-leading B2C brands. LimeLight is proud to be one of the first U.S. agencies with access to SCAYLE’s game-changing enterprise platform […]
Migrating to BigCommerce Effectively: Five Key Milestones for a Smooth Transition
When done right, migrating to BigCommerce can unlock better performance, more flexible merchandising, and easier day-to-day management. But when it’s rushed, vague, or poorly planned, it can lead to missed sales, broken features, and endless frustration. As a project manager who specializes in ecommerce migrations, I’ve overseen the good, the bad, and the downright chaotic. […]
The Approach to .NET to BigCommerce Migration
Curious what actually happens when you migrate a complex .NET ecommerce platform to BigCommerce? We’re sharing the raw, technical journey of how we navigated the architectural decisions, data mapping headaches, and unexpected roadblocks as we migrated Sunnyland Farms from .NET to BigCommerce. These are the details that don’t make it into the sales pitch—shared from […]
How to Create a Dynamic Product Bundling Experience in BigCommerce
How to Create a Dynamic Product Bundling Experience in BigCommerce Product bundling is a powerful strategy for increasing average order value (AOV) and enhancing the shopping experience. By allowing customers to create their own bundles, you can offer flexibility and personalization, which can lead to higher customer satisfaction and sales. In this guide, we’ll walk […]