2024 Ecommerce Trends and Predictions
The top ecommerce trends for 2024 include AI-driven personalization, faster fulfillment, social commerce, and sustainability. Brands that invest in customer experience and data-driven marketing will lead growth as online competition intensifies. At the height of the COVID-19 pandemic, ecommerce sales underwent astonishing double-digit growth. Since customers couldn’t visit brick-and-mortar stores, brands funneled their money into […]
Benefits of a B2B Ecommerce Marketing Strategy
A B2B ecommerce marketing strategy helps manufacturers and distributors modernize the buying experience, shorten sales cycles, and expand reach. By integrating digital channels, automation, and personalized content, brands can drive consistent growth and stronger customer loyalty. Ecommerce is set to become the new normal in the business-to-business (B2B) space. A massive 93% of B2B buyers […]
2023 Holiday Season: Setting Your Ecommerce Shop up for Success
Ecommerce holiday shopping trends in 2023 continue their upward trend, but not without challenges. Holiday ecommerce shopping has grown 3x over the past two years in the US and as much as 4.5x in the UK. However, global economic concerns will drive more conscious buying decisions and a longer customer journey to purchase. According to […]
Is Formality Dead? The Debate on a More Casual Client Engagement
I started in digital marketing in 2010 (wait, was digital marketing even a thing then?!) and it’s wild to think of the evolutions that even ten years can bring. At one of my first agencies, we were still passing around pouches, run by traffic managers! Everything was process-oriented and there was a formula for when, […]
Finding the Positive in Procrastination
True to its title, this blog is a little late. So, what to do when something has been hanging over your head for a while and it feels heavy? Find the positivity and get. it. done. Like most professionals, I have to prioritize, and then re-prioritize a never-ending list on a daily basis. If you’re […]
How We Would Improve Wrexham AFC’s Ecommerce Site
Welcome to Wrexham gives a behind-the-scenes look at the Welsh soccer team, Wrexham AFC, following their purchase by celebrities Ryan Reynolds and Ryan McElhenney. The show is a fascinating look into how the club operates. When the two took over the club, it was floundering in the lowest Division of English Soccer. 14 years in the […]
Changing Ecommerce Trends: What Can Brands Expect for 2023?
Ecommerce trends have changed significantly over the last few years. The percentage of total retail sales made online grew an average of 1.07 percentage points a year from 8% in 2012 to 15.5% in 2019. But the COVID-19 pandemic caused a dramatic spike in ecommerce sales of 3.6 percentage points up to 19.1% in 2020, […]
Sending GTINs from BigCommerce to Google Merchant Center for Product Ratings
GTINs (Global Trade Item Numbers) are essential for product visibility in Google Merchant Center and BigCommerce. They help Google match listings to reviews and ratings, improving credibility and click-through rates in search.
LimeLight Marketing’s Perspective on Hiring an Ecommerce Agency
LimeLight is an ecommerce agency and we’re proud of what we do – but that doesn’t always mean we’ll advocate for your company to hire an agency. Of course, we believe there are many deep benefits to bringing an ecommerce agency on board, and that the right agency can truly help your company thrive. But […]
What is an Ecommerce Agency and Do You Need One?
Ecommerce is about buying and selling in the online world. From retail giants like Amazon and Ebay, to indie stores like Etsy. Every company who has a website to sell products or services is part of the ecommerce universe. Global ecommerce is big business thanks to the rise of the internet, the adoption of smartphones, […]