How to Write Persuasive Product Descriptions that Sell
When you buy a product from a brick-and-mortar store, you can get a good impression of its quality and usefulness by handling it yourself. But online, all you have to go on is the product description and reviews left by previous customers. That’s why a massive 87% of consumers consider product content hugely important in […]
How to Repurpose Your Existing Content Using Video
We’ve all heard the cliche that “content is king.” It still rings true today, however, as content creation is essential to any company’s digital marketing success. But as anyone who’s ever worked in content marketing will tell you, it can be a struggle to keep up with the pace of producing high-quality, engaging content to […]
Developing a Video Content Marketing Strategy
You know that video is huge, but do you realize just how big it’s gotten? In 2022 alone, it’s estimated that nearly 82% of all traffic on the internet is now video. YouTube has become the second most popular website in the world, next to Google itself. The average user views almost 20 hours of […]
Video Marketing Tips to Boost Ecommerce
US adults spend an average of 3 hours and 2 minutes every day watching digital video – and this figure is only expected to increase. As a growing ecommerce brand,video content marketing is an unmissable opportunity to elevate your online presence and capture your target audience’s attention. Exciting and engaging videos let you attract new […]
Why It’s Difficult to Find Good Copywriters (and how you can spot one)
If you’ve spent any time trying to find a good copywriter — either for an in-house role or freelance — you’ve probably seen that the pool of talent isn’t too deep. Sure, it’s easy to find someone who can string words together and may even have the title of “copywriter.” However, finding someone who can […]
Ecommerce Content Marketing Explained
A typical mantra in marketing is: “Content is king.” This also stands true for ecommerce marketing. Indeed, ecommerce content marketing is an essential way of promoting and sustaining your online business, and there are several things you can do to maximize its potential and earn the loyalty of your customers. It’s important to learn exactly […]
Why Is User-Generated Content so Important for Ecommerce?
Content is still reigning supreme amongst marketers – and no wonder, given how useful it can be for customers and how powerful it can be for advancing your ecommerce website up the search engine rankings. User-generated content, or UGC, is emerging as equally, if not more powerful, than the content brands create. The holy grail […]
How to Maximize the Value of Your Video Content
Video content marketing is becoming ever more important and is proven to be one of the most successful ways to drive traffic, boost conversion rates and increase ROI. You also have a lot of different options for how to use video content, keeping your marketing activity fresh, engaging, relevant and useful. Ultimately, video can make […]
Different Types of Content for Middle of Funnel Engagement
As you would imagine, the middle of the marketing funnel is narrower than the top, but wider than the bottom. That’s because marketing gets increasingly targeted the further through the funnel a potential customer goes. In turn, that means that the content you create should be different at each stage of the funnel. The middle […]
The Best Types of Content for Top of Funnel Awareness
Understanding the best types of content to use for the different stages of the marketing funnel will help you leverage your content and target the right audience at the right time. The content you need for top of funnel awareness should enable you to generate good-quality leads. On this page, find out how to create […]
