The 3 Components of a Brand: Brand, Branding & Brand Identity

“A brand for a company is like a reputation for a person. You must earn it by trying to do hard things well.” Jeff Bezos Jeff Bezos, founder of Amazon, knows a thing or two about brand, branding, and brand identity. As one of the “Big 4” tech companies along with Google, Apple, and Facebook, […]
What is a Lifestyle Brand?

Today’s consumers are evolving from responding positively to traditional advertising to seeing it as a negative – or barely seeing it at all. We don’t want to be pushed into a purchase by a glossy advertising headline or online pop-up, we want to make our own choices and buy from (or aspire to buy from) […]
4 Companies that Transformed into Lifestyle Brands

When lifestyle brands sell a product or a service, their marketing isn’t really about what they’re selling, it’s about the lifestyle their consumers aspire to. It aims to evoke certain feelings and creates a community. Not trying to sell is actually a very effective way to sell. Why are lifestyle brands so effective? Lifestyle […]
How to Build a Lifestyle Brand Around an Ecommerce Site

It’s a major undertaking to build a lifestyle brand that truly resonates with and inspires your target audience. It’s another thing entirely to build an ecommerce site which reflects your brand, provides a seamless customer experience, drives revenue – and keeps customers coming back for more. We have written recently about how to build a […]
Why We’re Rebranding LimeLight Marketing & When Businesses Should Consider a Rebrand

I started this LimeLight agency journey three years ago. When we first started, my goal was to build a creative marketing agency which would create new jobs, and grow both the companies we work with and also the people who work at LimeLight. I am super proud to say that three years on, this is […]
4 Reasons Good Logo Design is Important to Your Business

Logos are the chief visual component of a company’s overall brand identity. They are often the first thing someone notices, and logos can help potential customers remember you. For these reasons, a well-designed logo can contribute to business success while a substandard logo can imply amateurishness and turn off potential customers. Your company logo should […]