A Comprehensive Guide to Email Welcome Flows for Ecommerce
What is a welcome flow? Welcome emails are the most read emails you’ll ever send. These emails are triggered when a contact joins your email list for the first time and are your chance to set the tone for the type of experience a customer can expect from your ecommerce store. Not only that, when […]
How Many Marketing Agencies Should an Ecommerce Brand Work With?
Outsourcing your digital marketing is a great way to boost brand awareness, sell more products, and expand into new channels. Even if you have an in-house marketing department, agency support can accelerate your efforts while saving time and money over recruiting a larger team. But with so many marketing agencies offering so many services, ecommerce […]
Google & Yahoo Sender Requirements – What You Should Know as an Ecommerce Email Marketer
As we entered Q4 of 2023, both Google and Yahoo announced a new set of requirements for those who send 5,000+ emails per day. These will be enforced starting 1 February 2024 with the goal of decreasing spam, blocking harmful messages, and decluttering users’ inboxes. Widespread industry changes like these can be a huge source […]
What to Do with Your New Customers from Q4
October, November, and December are full of special events that your ecommerce brand can leverage to win more customers. Themed marketing for Halloween, Thanksgiving, Christmas, and New Year’s encourages a wealth of customer acquisition. The Black Friday and Cyber Monday period is the biggest ecommerce sales event of the year. And even minor holidays like […]
The 7 Essential Email Flows for Ecommerce
One of the three pillars to a comprehensive email marketing strategy for ecommerce is email flows. In this post, we focus on the essential flows you should create as part of your email marketing strategy. What is an email flow? Your chosen email marketing platform may call it an automation, journey, workflow, drip, or flow. […]
How to Turn Gifting and Discount-Driven Customers into Repeat Customers
If you’re in the ecommerce business, Quarter 4 (Q4) is the best and most stressful time of year. You see the hard work you’ve put in throughout the year pay off as a flood of new orders and customers come rushing in. It can be tempting to see these new customers and orders as a […]
How We Would Improve Wrexham AFC’s Ecommerce Site
Welcome to Wrexham gives a behind-the-scenes look at the Welsh soccer team, Wrexham AFC, following their purchase by celebrities Ryan Reynolds and Ryan McElhenney. The show is a fascinating look into how the club operates. When the two took over the club, it was floundering in the lowest Division of English Soccer. 14 years in the […]
Helping a B2B Company Generate Leads through their Ecommerce Site
Not all ecommerce is created equal. Whether you’re a cost-per-good (CPG) retailer, a drop-shipping store, or whether you’re a made-to-order custom shop makes a significant difference in the problems you need to solve for your customers. One of LimeLight Marketing’s clients falls into this latter category, and they came to us with a problem they […]
