Changing Ecommerce Trends: What Can Brands Expect for 2023?
Ecommerce trends have changed significantly over the last few years. The percentage of total retail sales made online grew an average of 1.07 percentage points a year from 8% in 2012 to 15.5% in 2019. But the COVID-19 pandemic caused a dramatic spike in ecommerce sales of 3.6 percentage points up to 19.1% in 2020, […]
How to Repurpose Your Existing Content Using Video
We’ve all heard the cliche that “content is king.” It still rings true today, however, as content creation is essential to any company’s digital marketing success. But as anyone who’s ever worked in content marketing will tell you, it can be a struggle to keep up with the pace of producing high-quality, engaging content to […]
Developing a Video Content Marketing Strategy
You know that video is huge, but do you realize just how big it’s gotten? In 2022 alone, it’s estimated that nearly 82% of all traffic on the internet is now video. YouTube has become the second most popular website in the world, next to Google itself. The average user views almost 20 hours of […]
LimeLight Marketing’s Perspective on Hiring an Ecommerce Agency
LimeLight is an ecommerce agency and we’re proud of what we do – but that doesn’t always mean we’ll advocate for your company to hire an agency. Of course, we believe there are many deep benefits to bringing an ecommerce agency on board, and that the right agency can truly help your company thrive. But […]
What is an Ecommerce Agency and Do You Need One?
Ecommerce is about buying and selling in the online world. From retail giants like Amazon and Ebay, to indie stores like Etsy. Every company who has a website to sell products or services is part of the ecommerce universe. Global ecommerce is big business thanks to the rise of the internet, the adoption of smartphones, […]
How Free, Fast, and Sustainable Delivery Can Boost Your Ecommerce Business
Today’s consumer expects more. Since the pandemic, there’s been a boom in online shopping and companies both big and small have started to up their game to stand out from the crowd. Global ecommerce giants such as Amazon have increased customer expectations by improving the availability and speed of online purchases. The modern day consumer […]
The Benefits of Customer Retention Over Acquisition for Ecommerce Business
While many businesses get caught up in the cycle of growth and trying to attract new customers, they run the risk of overlooking one of the most important strategies for sustainability – customer retention. The challenge of attracting new customers Catching the eye of new customers is tricky. With rising competition in the online world […]
How to Exceed New Customer Expectations in Ecommerce
With the rise of ecommerce over the last few years, customers are turning to the online world to fulfill their needs. With a global marketplace and a multitude of online options, ecommerce businesses need to look at how they can go above and beyond when it comes to meeting customer needs. From a clear website […]
Why You Should Use Omnichannel Strategies in Your Ecommerce Business
You want your customers to have a seamless, swift, and even therapeutic experience when they’re dealing with your ecommerce business. That’s why you should look to create an omnichannel experience. By adopting an omnichannel approach you can build brand loyalty, keep your customers coming back, and have them share their positive reviews with friends and […]
How to Nurture Your Loyalty Program Audience
Building and nurturing a loyalty program is important for ecommerce companies looking to incentivize repeat custom. By rewarding loyal customers, you aren’t just making them feel valued, you’re also likely to reap the rewards. The average repeat customer spends 67% more in months 31-36 of a relationship with a business compared with the first six […]
