The 97% Problem: Why Identity Resolution Is No Longer Optional for Ecommerce Brands
Here’s the math most ecommerce brands don’t talk about: 97% of your website visitors leave without ever identifying themselves. Your pop-up is working fine. Your conversion rate probably sits around 3%. The problem isn’t your strategy. It’s that conversion rates have a ceiling. And if you’re not capturing the other 97%, you’re leaving revenue on […]