The Future of Ecommerce: Reflections from Retail Summits
Embracing AI and Personalization Attending the Retail Summits in Austin last week, I walked away both excited and challenged by the evolving landscape of ecommerce. It’s no longer just about selling products but about creating meaningful, data-driven customer relationships. AI and personalization, as the panelists from Kendra Scott, Wayfair, and Ripple Foods discussed, are central […]
Navigating the Impact of the 2024 Presidential Election on Holiday Shopping: Strategies for Ecommerce Success
Election years bring more than just political ads and campaign rallies—they create a unique set of challenges and opportunities for ecommerce brands, especially during the crucial holiday shopping season. As consumers become more focused on politics, their spending habits can shift, leaving marketers to navigate rising media costs, fluctuating consumer confidence, and heightened competition for […]
Expectations of 2024 Holiday Shopping
The holiday shopping season is a crucial period for ecommerce businesses, setting the stage for significant revenue generation and customer engagement. As we approach the 2024 holiday season, various factors, including evolving consumer behaviors, technological advancements, and the unique dynamics of an election year, are expected to influence how shoppers and businesses alike navigate this […]
Is Fragmented Data Holding Back Your Ecommerce Growth? Here’s How to Unify It for Actionable Insights
In the ecommerce world, data is king. The more you know about your customers, the better you can tailor your marketing efforts, improve user experiences, and ultimately drive sales. But when your data is fragmented across multiple platforms like Shopify, Meta, Klaviyo, and others, it becomes nearly impossible to get a complete picture of your […]
Are You Wasting Your Marketing Budget? How to Gain Clarity on Marketing Attribution and Optimize Your Media Mix
I first started in ecommerce back in 2008 or 2009. I worked in the back office of my family’s shoe business on an old garage sale table, selling shoes on a platform called ProStores, which eBay owned. I had a spreadsheet setup that would manually track the daily results from our Google Ad spend along […]
Types of Paid Advertising to Boost Your Ecommerce Business
The average return on ad spend (ROAS) for Google Ads is 200%. That means for every $1 you spend on search ads, display campaigns, YouTube ads and other Google Ad formats, you’re likely to get $2 back. And the ROAS for social media ads is even better, reaching a massive 250%! Paid advertising is a […]
The Art of Customer Nurturing: Building Lifelong Relationships Beyond the Sale
In the fast-paced world of marketing, where customer acquisition often takes center stage, it’s easy to overlook the importance of nurturing existing customers. This oversight is particularly common when dealing with products that are considered once-in-a-lifetime purchases. However, the truth is that customer nurturing is a vital aspect of sustainably re-filling your funnel using brand […]
Navigating Recurring Revenue Replenishment Flows vs Subscription Models
In the dynamic landscape of ecommerce, businesses are always seeking innovative ways to increase customer lifetime value. Two popular strategies that have gained traction in recent years are replenishment flows and subscription models. Both approaches capitalize on the concept of recurring purchases, offering a [nearly] sure-fire way for businesses to establish a reliable revenue stream […]
How Many Marketing Agencies Should an Ecommerce Brand Work With?
Outsourcing your digital marketing is a great way to boost brand awareness, sell more products, and expand into new channels. Even if you have an in-house marketing department, agency support can accelerate your efforts while saving time and money over recruiting a larger team. But with so many marketing agencies offering so many services, ecommerce […]
What to Do with Your New Customers from Q4
October, November, and December are full of special events that your ecommerce brand can leverage to win more customers. Themed marketing for Halloween, Thanksgiving, Christmas, and New Year’s encourages a wealth of customer acquisition. The Black Friday and Cyber Monday period is the biggest ecommerce sales event of the year. And even minor holidays like […]
