The Future of Organic Search in an AI World: What E-Commerce Brands Need to Know
Search is changing—and fast. What once felt like a predictable playbook of keywords, rankings, and blog posts is now a dynamic, AI-fueled ecosystem that’s rewriting the rules of visibility and engagement. For e-commerce brands, especially those who rely on organic search to capture and convert high-intent buyers, these changes are both a challenge and a […]
Using AI to Optimize Ecommerce Search: Beyond Basic Product Discovery
Site search might seem like a solved problem. After all, if Google can understand complex queries, why can’t your ecommerce site? The reality is that most online stores are still stuck with search functionality that barely understands basic keywords, let alone customer intent. While everyone’s talking about AI, let’s cut through the hype and look […]
Beyond A/B Testing: AI-Powered Experience Optimization
Traditional split testing served us well, but now ecommerce demands more sophisticated optimization. AI transforms how businesses improve user experiences, moving from simple A/B comparisons to dynamic, personalized optimization at scale. This evolution isn’t just about faster testing – it’s about fundamentally reimagining how we approach customer experience optimization. The Limits of Traditional Testing Basic […]
We Tried OpenAI Operator—Here’s What Ecommerce Brands Need to Know to Succeed in the Age of AI Shopping Agents
The way consumers shop online is rapidly changing. This time, the shift isn’t about new payment methods, flashy website redesigns, or social commerce trends. It’s about AI shopping agents, like OpenAI Operator, that are starting to do the shopping for customers. We predicted way back in 2023 that AIs would start shopping for people, and […]
AI in Creative: A Strategic Guide to Blending Artificial and Human Intelligence
The old rules of creative development are being rewritten daily, and while AI brings unprecedented capabilities to the table, it still occasionally suggests we market luxury handbags to penguins. Yet what makes this revolution truly extraordinary isn’t the technology itself — it’s how it amplifies rather than replaces our beautifully chaotic human ingenuity. The Art […]
The Future of Ecommerce: Reflections from Retail Summits
Embracing AI and Personalization Attending the Retail Summits in Austin last week, I walked away both excited and challenged by the evolving landscape of ecommerce. It’s no longer just about selling products but about creating meaningful, data-driven customer relationships. AI and personalization, as the panelists from Kendra Scott, Wayfair, and Ripple Foods discussed, are central […]
Midjourney Prompts and You! Learn to Love Your AI Robot Overlords
Can you believe that no one is talking about AI?! You’d think it’d be everywhere by now, but here we are the very first blog you’ll read about the likes of AI. What a time to be alive. For real though, like seemingly every other business these days we’ve begun to incorporate AI into our […]
How AI is Disrupting Ecommerce and What You Should Do About It
AI has been quietly making leaps and bounds for years now – you just didn’t notice it. Remember IBM Watson on Jeopardy? Over a decade ago, people were wowed by the fact that a supercomputer with a language model could beat some of the longest tenured Jeopardy superstars. The interest faded though, because nobody had […]
AI on the Rise: How SEO & Content Will Be Impacted
It’s an exciting time in the world of SEO and digital marketing. If you haven’t heard, a new artificial intelligence (AI) tool called ChatGPT, has taken the world by storm since its release last November. It’s an online chat tool that can have full human-like conversations. What’s most impressive is that it can generate long-form content, […]
