What’s Working in Paid Media: Creative Cadence, First‑Party Data, and Automation for Ecommerce Growth
Ecommerce is evolving at speed, but I’m seeing a clear pattern among the brands that are growing profitably. They’re moving fast on creative, putting first-party data to work, tailoring messages to real customer segments, and leaning into automation to scale what’s working. Here’s how we’re applying that framework for Shopify and BigCommerce merchants. The Channel […]
What’s Next in Paid Media: 2025 Trends and Takeaways for Ecommerce Growth
Paid media trends in 2025 focus on AI-powered targeting, cross-channel measurement, and creative automation. For ecommerce brands, leveraging first-party data and adaptive campaigns will be key to scaling efficiently amid rising ad costs. Search is changing—and fast. What once felt like a predictable playbook of keywords, rankings, and blog posts is now a dynamic, AI-fueled […]
Inside Paid Media at LimeLight: Trends, Wins, and What’s Next
Last week, I had the opportunity to host a Knowledge Session with the team here at LimeLight, and it sparked some great conversations—around strategy, momentum, and what it really takes to make paid media meaningful in 2025. I want to share some of the highlights from our discussion—not just the stats and tactics, but the […]
How Long Will It Take to Show ROI on Paid Media Campaigns?
Every marketing leader faces the same question: when will these ads start paying for themselves? While agencies like us would love to promise quick returns, the reality is more nuanced. Let’s talk about realistic timelines and how to accelerate them. Understanding True ROI Timelines Different campaigns yield returns at different rates. Here’s what we’ve seen […]
Types of Paid Advertising to Boost Your Ecommerce Business
The average return on ad spend (ROAS) for Google Ads is 200%. That means for every $1 you spend on search ads, display campaigns, YouTube ads and other Google Ad formats, you’rpae likely to get $2 back. And the ROAS for social media ads is even better, reaching a massive 250%! Paid advertising is a […]
How Google Ads Can Help Advance Your Business Goals
Google Ads helps businesses achieve goals like lead generation, brand awareness, and ecommerce sales through precise targeting and measurable ROI. Optimizing campaigns around intent and conversion data drives consistent growth.