Is Fragmented Data Holding Back Your Ecommerce Growth? Here’s How to Unify It for Actionable Insights
In the ecommerce world, data is king. The more you know about your customers, the better you can tailor your marketing efforts, improve user experiences, and ultimately drive sales. But when your data is fragmented across multiple platforms like Shopify, Meta, Klaviyo, and others, it becomes nearly impossible to get a complete picture of your […]
Are You Wasting Your Marketing Budget? How to Gain Clarity on Marketing Attribution and Optimize Your Media Mix
I first started in ecommerce back in 2008 or 2009. I worked in the back office of my family’s shoe business on an old garage sale table, selling shoes on a platform called ProStores, which eBay owned. I had a spreadsheet setup that would manually track the daily results from our Google Ad spend along […]
