Search Engine Optimization
Search engine optimization is one of the most sought-after skills in the digital marketing landscape, and with good reason. With more than five billion online searches per day and 80% of the customer journey happening online, companies must use solid SEO strategies and tactics to boost website rankings in search results.
What Do SEO Services Include?
There is a range of SEO services available, from easy fixes to very technical solutions catering to a variety of needs. At LimeLight Marketing, we offer a number of SEO services including:
Technical SEO – Analysis and corrective action on technical factors that impact your website’s rankings
On-Page SEO – Optimizing the visual and content elements of website pages that impact rankings
Off-Page SEO – Optimizing elements of SEO that are not visual page elements but which affect search engine rankings
Search Engine Marketing – While this isn’t a direct SEO tactic, search engine marketing has an indirect impact on SEO in that it drives targeted traffic to your website, giving Google indicators that it is relevant and trusted
Why You May Need SEO Support
If your organic website traffic isn’t what it used to be and only makes up a small percentage of your overall traffic, you probably need to look at what you’re currently doing in terms of SEO. If you haven’t changed your strategy for the last few years, it’s probably time to catch up with what Google’s doing – and in turn catch up with your competitors. The benefits of a strong SEO strategy and consistent SEO work are better quality leads, a higher authority site, and ultimately increased revenue.
Search engine optimization services
- SEO strategy
- Website content, e.g. blog posts, pillar pages
- Keyword research
- On-page optimization
- Off-page optimization
- Link building
- Technical SEO audit
- Google Tag Manager set-up
- Schema markup
- Search engine marketing