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Why is Email Marketing Important?

Email and SMS are the two main ways ecommerce brands can drive customer retention and deliver the kind of experience that customers want and expect. Through a combination of flows (“always-on” automations), campaigns (one-time email sends), and audience segmentation, email marketing delivers the right message to the right person at the right time.

If your returning customer rate is low, your customer lifetime value isn’t what you want it to be, or if email marketing is making up less than 25% of your online revenue, it’s time to re-evaluate your email marketing strategy.

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How We Approach

From large average order value outdoor furniture to apparel brands to luxury goods, we have experience designing meaningful ecommerce email marketing strategies for a variety of DTC and B2B industries. We use tools like Klaviyo, Retention, MailChimp, Airtable and Google Analytics 4 to plan, execute, and optimize your email marketing strategy.

Our Partnerships

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Our Goals:

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A growing list of marketable contacts
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Increasing customer lifetime value
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25-30% of DTC email-attributable revenue

Ready to Grow Your Business?