We turn your existing customers into returning customers
Why is Email Marketing Important?
Email and SMS are the two main ways ecommerce brands can drive customer retention and deliver the kind of experience that customers want and expect. Through a combination of flows (“always-on” automations), campaigns (one-time email sends), and audience segmentation, email marketing delivers the right message to the right person at the right time.
If your returning customer rate is low, your customer lifetime value isn’t what you want it to be, or if email marketing is making up less than 25% of your online revenue, it’s time to re-evaluate your email marketing strategy.
Our Email Strategies
Healthy List Growth
One ‘10% off’ pop-up doesn’t fit all. We create a custom list growth strategy to grow an engaged marketable contact list. From welcome offers to exit-intent pop-ups to content downloads, we’ll tailor an approach to ensure your list is growing and engaged. We use form targeting to ensure that the right email capture shows to the right audience and helps build deeper relationships with your audience.
Optimized and Segmented Flows
What flows should you have as an ecommerce brand? We start with the 7 core email flows and expand from there. Already have those in place? We use flow segmentation so that emails are personalized to your audience, address purchasing concerns for product categories, and lift conversions from email.
Email Campaigns
The majority of email marketing revenue is attributed to email campaigns. Don’t be scared of unsubscribes. People opted in because they want to hear from you! We’ll help you establish a regular sending cadence, develop campaign themes, and ensure high deliverability so that your emails actually get opened and read.
Email Content Strategy
It can be difficult to decide what to include in your email campaigns. Should you always highlight sales? Should you promote your latest blog post? How can you launch a new product? Our team will design unique email content that will engage your audience and create a response that aligns with your business goals. Email campaigns have impacts beyond revenue. They help shape how your customers view your brand.
Reporting + Analytics
When making decisions for your email marketing strategy, we let data be our guide. From running AB tests to monitoring deliverability, it’s crucial to keep a pulse on your email KPIs to maximize the impact for your ecommerce business. We use data from within your email marketing platform and Google Analytics to make strategic decisions that impact your top line business goals.
Our Partnerships
Our Goals:
