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What is Paid Media?

While organic growth and creative omni channel campaigns can help your business grow, paid media is an essential part of the puzzle.

Paid media services help you effectively promote your content and your company through sponsored means on search engines and social media. This can lead to enhanced brand reach, more clicks, more traffic, and higher conversions – and LimeLight Marketing can help to keep it simple and serve up the results you’re looking for.

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How We Approach
Paid Media

Paid media is an investment – but also one that can be easily measured for ROI. We enter our paid media engagements by first establishing goals, most of which are a function of one another.

1. Revenue goals
2. Investment
3. CPC
Once your goals are established, we get to work by creating a media plan which will establish creative needs and timelines. Once launched, we set up a real-time dashboard you’ll access to see live performance and KPI data. Weekly optimizations ensure your campaigns are performing at their peak. Finally, a regular reporting meeting is scheduled to review progress and answer questions. From Google Ads to Bing paid search, whether search engine giant or any other channel, we get results.

Our Goals:

Drive revenue icon
Drive revenue
maintain roas icon
Maintain ROAS within goal
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Maximize brand awareness

Ready to Grow Your Business Together?