Customer-Centric Marketing
Simply put, “marketing” refers to all of the methods your company uses to reach out to prospects and customers, with intention. It’s about meeting customers where they are and moving them to action.
There are many types of marketing – inbound marketing, content marketing, demand generation, advertising, tradeshows – what is the best marketing mix for your business and how can you achieve results that actually matter? We can help you answer these tough questions and regain control of your marketing.
Your Marketing Roadmap
Is your marketing working? Does your messaging resonate with prospects? How do you stack up against your competition when it comes SEO, social media, and various areas of marketing? How can you be more relevant? These are real questions that many companies ask. We can help you get answers to these questions and more, and then develop a marketing roadmap to ensure your marketing strategy and tactics produce results that help you grow.
Goals of Content Marketing
Visibility
Boost your online visibility so your customers and prospects find you easily.
Traffic
Increase website traffic to connect with prospects and increase sales.
Reach
Reach your potential prospects online. Target the right people for better ROI.
Leads
Generate leads online to grow your pipeline.
Tactics to
Support Your
Content Marketing
The value we deliver clients is a direct result of the values we share. These guiding principles inform the decisions we make and the actions we take.
Social Media
Employ a social media strategy to engage directly with customers and reach new ideal prospects. Properly used, social media will increase your website traffic and turn customers into fans to promote your business.
SEO
Be found online when your ideal buyers search keywords relevant to your business. Comply to search engine rules to gain page rank and domain authority which are essential for your customers to find you over your competition.
Email Marketing
Email is one of the most cost-effective ways to reach your customers and prospects. Share the latest industry news, blogs, new products, offers and more. Use workflows to nurture leads with an email campaign. promote your business.
PPC Advertising
Google AdWords and other search engine paid advertising can be an effective component of an inbound marketing strategy, driving traffic to your site based on keyword searches targeting the products and services you offer.
Website Optimization
By analyzing web-site traffic, conversion paths, calls to action and much more, we apply data for ongoing website optimization and increased conversion rates.