Digital advertising is a great way of reaching your target audience - quickly. While search engine optimization drives organic traffic to your site, digital advertising such as Google Ads and paid social boosts immediate traffic volume and generates quality leads. Using digital advertising and search engine optimization in tandem can be an extremely powerful way of boosting ROI.
What Does Digital Advertising Include?
Digital advertising isn’t as simple as creating and uploading an ad online. It requires careful strategy and campaign planning, thorough keyword research, copy that compels customers to click, and consistent monitoring in order to understand results and optimize future advertising.
About Paid Social
With the rise in people and time spent on social media, so there’s a rise in the number of places and opportunities you have to reach your target audience. Advertising on social media platforms – simply called “paid social” – allows you to be extremely targeted in who sees your ads. You can choose anything from specific demographics, geographics, behavior, interests, and more, which means you can generate highly qualified leads. The challenge comes in knowing which platform your audience uses, and then how to use that platform to most effectively reach them, as each one has its own best practices and guidelines.
Digital advertising services
- Google Ads
- Google Display Network
- Paid social