5 Different Types of Logos and When to Use Them
Your logo is the face of your company. It introduces your brand, provides customers with an idea of your brand’s personality, and gives them a visual to recognize and connect to. For all these reasons, a well-designed logo can contribute to business success, while a substandard logo can have the opposite effect. But what type […]
How to Execute on Your Brand Touchpoints to Enhance the Customer Experience
In our latest series of blog posts, we’ve been looking at different elements of brand identity and brand strategy. This post gives you eight actions and takeaways you can use to enhance your brand touchpoints – also known as customer touchpoints – and improve your customer experience. What are brand touchpoints? Any experience you have […]
What Brand Voice Means and How To Find Yours
Great branding is critical to business success – and we’re not just talking about what your brand looks like, but also how your brand sounds. That means thinking about the brand voice that goes along with your brand identity. Your customers might recognize your brand visually, especially with your logo. but if those visuals were […]
Brand Identity: Logo, Color, Typography, Photography
Every business has its own identity. Just like each person has their own personality, a brand identity is a business identity that sets you apart from other businesses. Your brand identity encompasses various things, such as your logo, color palette, typography, and photography. It’s this collection of elements that are developed to portray your business […]
Brand Strategy: Mission, Vision, Values & Brand Personality
A brand is one of the most important assets of any business. It’s the main identifier that represents your business and is the image your clients imagine when your business is mentioned. That’s why it’s essential to invest time and effort in creating a brand strategy that will effectively shape your business. A brand strategy […]
The 3 Components of a Brand: Brand, Branding & Brand Identity
“A brand for a company is like a reputation for a person. You must earn it by trying to do hard things well.” Jeff Bezos Jeff Bezos, founder of Amazon, knows a thing or two about brand, branding, and brand identity. As one of the “Big 4” tech companies along with Google, Apple, and Facebook, […]
What is a Lifestyle Brand?
Today’s consumers are evolving from responding positively to traditional advertising to seeing it as a negative – or barely seeing it at all. We don’t want to be pushed into a purchase by a glossy advertising headline or online pop-up, we want to make our own choices and buy from (or aspire to buy from) […]
4 Companies that Transformed into Lifestyle Brands
When lifestyle brands sell a product or a service, their marketing isn’t really about what they’re selling, it’s about the lifestyle their consumers aspire to. It aims to evoke certain feelings and creates a community. Not trying to sell is actually a very effective way to sell. Why are lifestyle brands so effective? Lifestyle […]
How to Build a Lifestyle Brand Around an Ecommerce Site
It’s a major undertaking to build a lifestyle brand that truly resonates with and inspires your target audience. It’s another thing entirely to build an ecommerce site which reflects your brand, provides a seamless customer experience, drives revenue – and keeps customers coming back for more. We have written recently about how to build a […]
Why We’re Rebranding LimeLight Marketing & When Businesses Should Consider a Rebrand
I started this LimeLight agency journey three years ago. When we first started, my goal was to build a creative marketing agency which would create new jobs, and grow both the companies we work with and also the people who work at LimeLight. I am super proud to say that three years on, this is […]
