Brand Campaigns that Honor & Empower Women (& a Couple that Don’t)
March 8th marks the start of International Women’s Week, so we’re looking at the brand campaigns that honor or empower women…and perhaps a little of both. As we’ve looked back to the beginning of advertising as we know it today, we’ve also found a couple of campaigns which do the exact opposite. We’ve included them […]
4 Examples of Successful Brand Storytelling
Successful brand storytelling connects purpose to audience through relatable narratives and consistent visual identity. Examples from leading brands show how authentic stories build trust and differentiate companies in crowded markets. Brand storytelling is powerful. It connects with your customers, helping you to build lasting relationships, trust, and loyalty that go beyond a preference for your […]
8 Ways Storytelling Can Strengthen Your Brand
Storytelling is a great way to make your brand come alive for your audience. It can add strength and power to your brand, and for that reason it is often a core component of content marketing. But how exactly does storytelling strengthen your brand? Read on for our top eight reasons. We should note at […]
How to Tell an Irresistible Brand Story
Brand storytelling is becoming increasingly prevalent and popular as brands recognize the fact that customers want to connect with them on a more personal level rather than be blatantly sold to. Storytelling works because we are genetically wired to respond on an emotional level to stories. Stories grab our attention, are an effective way of […]
What is Brand Storytelling?
In our modern world, a business without a compelling brand is at a real disadvantage. Individuals and companies alike have a huge variety of choice at their fingertips, and can make snap judgements about a brand knowing they’ll be able to find other businesses doing similar things if necessary. Enter brand storytelling – a very […]
5 Different Types of Logos and When to Use Them
There are five main types of logos — wordmarks, lettermarks, pictorial, abstract, and emblems. Choosing the right logo style helps define brand identity and improve recognition across digital and print touchpoints.
How to Execute on Your Brand Touchpoints to Enhance the Customer Experience
Brand touchpoints are every interaction between your business and your audience — from ads to customer service. Executing them consistently ensures a unified brand experience that strengthens trust and loyalty.
What Brand Voice Means and How To Find Yours
Great branding is critical to business success – and we’re not just talking about what your brand looks like, but also how your brand sounds. That means thinking about the brand voice that goes along with your brand identity. Your customers might recognize your brand visually, especially with your logo. but if those visuals were […]
Brand Identity: Logo, Color, Typography, Photography
Every business has an identity. Just like people, brands have personalities, and that personality is communicated through a carefully crafted brand identity. Brand identity design is the system of visual and expressive elements that shape how your business is recognized, remembered, and trusted. It includes your logo, color palette, typography, photography, and the guidelines that […]
Brand Strategy: Mission, Vision, Values & Brand Personality
A brand strategy defines mission, vision, values, and personality to create consistency and emotional connection. When these elements align, customers see not just what you sell — but what you stand for.