When to Invest in Animation: A Strategic Guide to Video Content ROI
A client recently asked, “How do I know if animation is worth the investment?” It’s a question we hear a lot, and the answer isn’t as simple as comparing price tags. Let’s walk through how to approach this decision. Think about the last time you tried to explain something complex to someone. Maybe it was […]
How to Create a Consistent & Distinctive Brand Voice
Nobody starts out planning to sound like everyone else. Yet scroll through Instagram, and you’ll find countless wellness brands promising transformation, fashion labels claiming authenticity, and beauty companies preaching self-acceptance — all in eerily similar voices. Here’s how to make sure your brand actually sounds like itself. Getting Started: Build Your Foundation Before you start […]
10 Signs Your Brand No Longer Reflects Your Business (And How to Fix It)
Your brand isn’t just your logo or website — it’s the instant gut reaction people have when they think about your business. When that reaction no longer matches who you really are, you’ve got a problem. Because here’s the truth: you can’t always control what people think about you, but you can control the signals […]
When to Update Your Brand’s Visual Language
Your brand’s visual language doesn’t age like fine wine. Digital transformation, evolving consumer expectations, and the relentless pace of design innovation make yesterday’s cutting-edge identity today’s dated approach. Let’s fix that. The Signs Your Visual Brand is Screaming for Help The Documentation Time Capsule Brand guidelines still referencing fax numbers and Internet Explorer deserve their […]
LimeLight Marketing Wins 4 Silver ADDY Awards
The challenge of turning a brand into a household name can feel insurmountable. But every day, the brilliant designers, developers, specialists and managers at LimeLight Marketing share their creative passions and unending support to make those ambitions come true. That’s why we’re so unbelievably honored to have been recognized as an outstanding force in the […]
It’s Time to Split Your Strategies on Instagram
If we were to ask you to name the most popular social media platforms for marketers, what would your list be? It would probably include Facebook, Instagram, TikTok, Twitter (errr…X?) and maybe YouTube, Snapchat, Pinterest, Reddit or Threads, depending on the organization. Very rarely, if ever, does Stories get listed as a standalone platform. Why? […]
LimeLight Welcomes Two Esteemed Governors
In July of 2023, LimeLight Marketing had the pleasure of welcoming Kansas Governor Laura Kelly and New Mexico Governor Michelle Lujan Grisham. Both governors have been champions for women in leadership and the growth of businesses. Their presence at LimeLight wasn’t just a visit, but a nod to what LimeLight has achieved in the digital […]
Team Retreat 2023: The LimeLight Challenge
Each summer the entire LimeLight team gathers for a company retreat to recalibrate, bond, and spark inspiration. This year, with the theme of “The LimeLight Challenge,” the sessions were both eye-opening and enriching. From team challenges to thought-provoking seminars, each moment was designed to shine a light on our strengths and inspire us to embrace […]
Proud to be the 2023 Pittsburg Employer of the Year
This year, we’re elated to announce that LimeLight Marketing has been crowned the Pittsburg Employer of the Year for 2023! Accepting this accolade, it’s essential to trace back to the inception of LimeLight. When the company started almost eight years ago, it was a small business with big dreams and objectives. Today, LimeLight is a […]
LimeLight Marketing is a Kansas Woman-Owned Business of the Year
We are thrilled to have been recognized as the 2021 Kansas Woman-Owned Business Professional Service Firm of the Year by the Kansas Department of Commerce’s Office of Minority & Women Business Development! The recognition, celebrating the standout achievements of women-owned businesses in diverse industries, has cemented LimeLight’s place among Kansas’s entrepreneurial elite. With an expansive […]
