Rebranding for a New Year
A new year is the perfect time for fresh starts, and for many businesses, that means rethinking how they present themselves to the world. Whether it’s a shift in audience focus, an updated mission, or simply staying relevant, rebranding is a powerful way to signal growth and evolution. But rebranding isn’t just about new logos […]
When to Invest in Animation: A Strategic Guide to Video Content ROI
A client recently asked, “How do I know if animation is worth the investment?” It’s a question we hear a lot, and the answer isn’t as simple as comparing price tags. Let’s walk through how to approach this decision. Think about the last time you tried to explain something complex to someone. Maybe it was […]
How to Create a Consistent & Distinctive Brand Voice
Nobody starts out planning to sound like everyone else. Yet scroll through Instagram, and you’ll find countless wellness brands promising transformation, fashion labels claiming authenticity, and beauty companies preaching self-acceptance — all in eerily similar voices. Here’s how to make sure your brand actually sounds like itself. Getting Started: Build Your Foundation Before you start […]
10 Signs Your Brand No Longer Reflects Your Business (And How to Fix It)
Your brand isn’t just your logo or website — it’s the instant gut reaction people have when they think about your business. When that reaction no longer matches who you really are, you’ve got a problem. Because here’s the truth: you can’t always control what people think about you, but you can control the signals […]
When to Update Your Brand’s Visual Language
Your brand’s visual language doesn’t age like fine wine. Digital transformation, evolving consumer expectations, and the relentless pace of design innovation make yesterday’s cutting-edge identity today’s dated approach. Let’s fix that. The Signs Your Visual Brand is Screaming for Help The Documentation Time Capsule Brand guidelines still referencing fax numbers and Internet Explorer deserve their […]
AI in Creative: A Strategic Guide to Blending Artificial and Human Intelligence
The old rules of creative development are being rewritten daily, and while AI brings unprecedented capabilities to the table, it still occasionally suggests we market luxury handbags to penguins. Yet what makes this revolution truly extraordinary isn’t the technology itself — it’s how it amplifies rather than replaces our beautifully chaotic human ingenuity. The Art […]
Are Brands Afraid to Get Weird Now?
Wassup?, spongmonkeys, pug bread, an ice cream humanoid who eats its head with a spoon — there have been some very weird ad campaigns over the years. But where are they now? Where are the campaigns that stop people in their tracks and make them wonder what they just witnessed? Sure, there are some. (Though, let’s be clear, just […]
Why It’s Good for Your Company to Stand for Something
Making sure your company has clear ethical stances has long been revered for internal purposes such as employee morale and company directives. That’s still critical (as we’ll discuss), but more recently it’s become essential for attracting customers too. In this blog, I’ll cover some recent trends you should keep in mind and provide some guidance […]
Why It’s Difficult to Find Good Copywriters (and how you can spot one)
If you’ve spent any time trying to find a good copywriter — either for an in-house role or freelance — you’ve probably seen that the pool of talent isn’t too deep. Sure, it’s easy to find someone who can string words together and may even have the title of “copywriter.” However, finding someone who can […]
LimeLight’s Website Content & Design Process
As the Creative Director at LimeLight, I oversee the Content & Design phase of our website projects. This article describes this phase and what to expect. This blog is part of a series that covers each phase of our website process. You can navigate through this series using the links below: What To Expect in […]
