Are Brands Afraid to Get Weird Now?
Wassup?, spongmonkeys, pug bread, an ice cream humanoid who eats its head with a spoon — there have been some very weird ad campaigns over the years. But where are they now? Where are the campaigns that stop people in their tracks and make them wonder what they just witnessed? Sure, there are some. (Though, let’s be clear, just […]
Why It’s Good for Your Company to Stand for Something
Making sure your company has clear ethical stances has long been revered for internal purposes such as employee morale and company directives. That’s still critical (as we’ll discuss), but more recently it’s become essential for attracting customers too. In this blog, I’ll cover some recent trends you should keep in mind and provide some guidance […]
Why It’s Difficult to Find Good Copywriters (and how you can spot one)
If you’ve spent any time trying to find a good copywriter — either for an in-house role or freelance — you’ve probably seen that the pool of talent isn’t too deep. Sure, it’s easy to find someone who can string words together and may even have the title of “copywriter.” However, finding someone who can […]
LimeLight’s Website Content & Design Process
As the Creative Director at LimeLight, I oversee the Content & Design phase of our website projects. This article describes this phase and what to expect. This blog is part of a series that covers each phase of our website process. You can navigate through this series using the links below: What To Expect in […]
