Paul Mueller Company
A new website for Beer Genius: an all-in-one system for brewing beer at a commercial level
The ask
Paul Mueller Company partnered with LimeLight to develop an interactive website featuring Beer Genius, incorporating a 3D planner for brewmasters to customize their commercial brewery setups.
Website design & development
HubSpot CMS
Tap to tank
To connect deeply with brewery owners and stand out from the competition, we tapped into their authentic love for brewing and beer. The site prioritizes the core benefit of Beer Genius that resonates most with brewmasters: effortless delivery of exceptional beer.
Tap into engagement
We created an interactive experience using a beer tap that serves as navigation to different sections of the website. When clicked, the tap animates, guiding visitors to their desired page. The experience captured attention from the start, increased engagement rates, and assisted in lead generation.
