Case Study

Paul Mueller Company

Beer Genius taps into a new website

Services

web

Technologies

HubSpot CMS

Paul Mueller Company partnered with LimeLight to develop an interactive website featuring Beer Genius, incorporating a 3D planner for brewmasters to customize their commercial brewery setups.

Project Highlights

Website design & development

HubSpot CMS

Tap to tank

To connect deeply with brewery owners and stand out from the competition, we tapped into their authentic love for brewing and beer. The site prioritizes the core benefit of Beer Genius that resonates most with brewmasters: effortless delivery of exceptional beer.

Tap into engagement

We created an interactive experience using a beer tap that serves as navigation to different sections of the website. When clicked, the tap animates, guiding visitors to their desired page. The experience captured attention from the start, increased engagement rates, and assisted in lead generation.

3D interactive brewery builder

The promise of exceptional, easily served beer almost converts viewers into leads, but we aimed higher. We empowered brewmasters to create their own 3D brewery. Within the builder, they could customize room dimensions, add, remove, and arrange brewery equipment, and more.